Findings From Cmi Research

  • How to Build a Better Content Marketing Strategy

    I would argue that a lot of marketers don’t understand what [a content marketing strategy] means. They think culling together a bunch of tactics is actually a strategy, but it’s not. —Ardath Albee Unless you have a focus on what it is you are trying to achieve with your content or your digital marketing in general, you will get distracted.

    Michele Linn/ Content Marketing Institute- 23 readers -