Finish Line, Inc.

  • 8 Ways Your Home Page Is Like A Multiple Choice Test

    … is designed to get the person who guesses to pick the wrong answer. The multiple-choice test is a competitive endeavor; it’s you against the person who designed the test. Like search optimizers, test-takers are looking for ways to game these tests and outsmart the test designers. The multiple-choice question is designed to test us. It is designed to nestle…

    Brian Massey/ Marketing Land- 15 readers -
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