• Why microinvesting app Acorns is trying to become a publisher

      In the age of infinite content, every financial brand has a content marketing strategy. But Acorns, the popular microinvesting app, insists its online magazine is part of a much deeper mission to educate customers. In late 2015, Acorns hired Jennifer Barrett — who came from CNBC and has held various editorial roles covering personal finance at Daily Worth, Newsweek and the Str ...

      Digiday- 20 readers -
  • How Santander’s using first-party data to increase loyalty

    … Security concerns have shackled the use of customer data at banks. At Santander UK, however, restrictions are loosening after its marketing team proved that being adventurous with people’s data can deliver value. To convince its board to let marketing take responsibility for creating value out of its banking data, Santander tested various data…

    Digidayin How To's- 20 readers -
  • The state of fintech funding, in five charts

    … Investment in financial technology may have fallen a spectacular 47 percent last year, but it is perhaps just an indication of the maturation of the industry. Total global funding to fintech companies fell to 47 percent to $24.7 billion in 2016 from $46.7 billion the year before, according to KPMG’s quarterly fintech funding report, The Pulse…

    Digiday- 15 readers -
  • Why blockchains won’t revolutionize finance

    … Blockchains are capable of a lot. They’re good for tracking pork chops. They can help put a stop to the spread of conflict diamonds. With blockchains, doctors can better track patient data, freeing them up to actually see their patients instead of fiddling with all that paperwork. Refugees who don’t have access to basic health and financial…

    Digiday- 15 readers -
  • Ask a VC: Why Andrew Parker thinks blockchain is past its prime

    … Blockchain is going to revolutionize financial services. Unless it won’t. Too often, blockchain solutions for financial services are square pegs trying to fit in round holes, according to Andrew Parker, a partner at Spark Capital. While bitcoin and its underlying blockchain technology are interesting and maybe even revolutionary inventions…

    Digiday- 32 readers -
  • Financial reform: Friend or foe to fintech startups?

    … companies do things automatically. There are no people in many processes. The biggest impact to this space would be that they do need people in order to check off the box that says they’re in compliance. People continue to innovate and create really awesome tools through technology. The regulations will drive whether they can do that without people…

    Digiday- 24 readers -
  • Google has banned payday loan PPC ads, but who benefits?

    Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms. I’ve been talking to a payday loan provider, and we’ll also look at this decision from Google, made seemingly for moral reasons. According to Google: “Today we’re sharing an update that will go into effect on July 13, 2016: we’r ...

    Graham Charlton/ Search Engine Watch- 34 readers -
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