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Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd.
… and digital technologies? What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.? Top social media goals and objectives chosen? What social networks are marketers achieving the greatest ROI? Where do they plan to invest in the future? What social platforms do they plan to spend the most…