Firefly Rewards

    • How to Keep Customers Loyal in 2017

      Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand their loyalty programs in the coming yea ...

      Stephanie Miles/ Street Fightin Social How To's- 19 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … to understand what they can give to consumers to increase visit frequency, drive greater spend and ultimately increase long-term loyalty.” (Jake Kiser, Belly) 4. Discounts on future purchases “Price-sensitive consumers really appreciate saving money and want discounts on future purchases or credit toward the service. They also love free…

    Stephanie Miles/ Street Fight- 11 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    ….” (Doron Friedman, SpotOn) 2. Get customers involved in an eco-friendly initiative. “Launch an energy reduction program at your business, and let your customers know the ways you are reducing your energy footprint. Install energy efficient lights, reduce water consumption and control energy use. Not only will you cut operating costs, but your…

    Stephanie Miles/ Street Fight- 10 readers -
  • 6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

    … Dubowec, Firefly Rewards) 3. Create holiday packages or bundles. “We know — and our merchants know — that the holidays are the biggest shopping time of the year, [and] package rewards tend to work well. For example, we have a few tanning salons that are bundling their services for a flat rate. For what normally would cost $60, they are offering…

    Stephanie Miles/ Street Fight- 10 readers -
  • 8 Ways to Collect More Customer Email Addresses

    …, the business can ask this simple question to which no one says no: ‘May I enroll you in our free rewards program?’ That’s a question that’s met with a lot less resistance than, ‘Can I have your name and email address so you can be added to our email list?’” (Walter Dubowec, Firefly Rewards) 3. Require emails for purchase receipts. “iPad and iPhone…

    Stephanie Miles/ Street Fightin EMail- 10 readers -