Firefly Rewards

  • What Local Consumers Really Want From a Loyalty Program

    … to understand what they can give to consumers to increase visit frequency, drive greater spend and ultimately increase long-term loyalty.” (Jake Kiser, Belly) 4. Discounts on future purchases “Price-sensitive consumers really appreciate saving money and want discounts on future purchases or credit toward the service. They also love free…

    Stephanie Miles/ Street Fight- 9 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    … customers will become more loyal. Nielsen found that 55% of consumers will pay more for a product from a company committed to a positive environmental impact. When you show you care about conserving energy, your customers care back.” (Walter Dubowec, Firefly Rewards) 3. Use seamless data capture. “Seamlesss data capture is key. Merchants need…

    Stephanie Miles/ Street Fight- 9 readers -
  • 6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

    … Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. With only one in four shoppers planning to “shop small” this season, small business retailers are having to get creative as they search for new…

    Stephanie Miles/ Street Fight- 10 readers -
  • 8 Ways to Collect More Customer Email Addresses

    … areas of your site, so that you can create opt-in opportunities where your visitors will notice them.” (Philip Storey, Lyris) 2. Provide a tangible benefit. “The key to building a database is to provide a tangible benefit, like a loyalty program, which motivates the customer to willingly share their name and email address. With a loyalty program…

    Stephanie Miles/ Street Fightin EMail- 10 readers -
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