Firefly Rewards

  • How to Keep Customers Loyal in 2017

    … Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand…

    Stephanie Miles/ Street Fightin Social How To's- 22 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … encourage our merchants to provide rewards that allow their customers to see the pot of gold in the near future and know with certainty that the reward will be achieved.” (Michael Gross, SpringBIG) 3. An emphasis on the consumer experience “There’s no doubt that the loyalty programs that emphasize customer experiences will become the true leaders…

    Stephanie Miles/ Street Fight- 11 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    … customers will become more loyal. Nielsen found that 55% of consumers will pay more for a product from a company committed to a positive environmental impact. When you show you care about conserving energy, your customers care back.” (Walter Dubowec, Firefly Rewards) 3. Use seamless data capture. “Seamlesss data capture is key. Merchants need…

    Stephanie Miles/ Street Fight- 10 readers -
  • 6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

    … Dubowec, Firefly Rewards) 3. Create holiday packages or bundles. “We know — and our merchants know — that the holidays are the biggest shopping time of the year, [and] package rewards tend to work well. For example, we have a few tanning salons that are bundling their services for a flat rate. For what normally would cost $60, they are offering…

    Stephanie Miles/ Street Fight- 12 readers -
  • 8 Ways to Collect More Customer Email Addresses

    … of the things we do at Thanx is we integrate directly with existing email management tools — think Mailchimp or Constant Contact. From then on, when a consumer signs up for Thanx and selects an introductory reward, they are given the opportunity to enroll in the merchant’s email list for additional news and special offers. For merchants who turn…

    Stephanie Miles/ Street Fightin EMail- 10 readers -
Get the top posts daily into your mailbox!