Firefly Rewards

  • How to Keep Customers Loyal in 2017

    … Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand…

    Stephanie Miles/ Street Fightin Social How To's- 23 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … to understand what they can give to consumers to increase visit frequency, drive greater spend and ultimately increase long-term loyalty.” (Jake Kiser, Belly) 4. Discounts on future purchases “Price-sensitive consumers really appreciate saving money and want discounts on future purchases or credit toward the service. They also love free…

    Stephanie Miles/ Street Fight- 14 readers -
  • 7 Ways Local Merchants Can Foster Customer Loyalty

    … for higher quality work or products. But fostering the type of loyalty that runs so deep that customers are willing to pay more for a product isn’t easy. That’s where hyperlocal marketing strategies come into play. “Many merchants have hesitated to make changes to the way they’re currently marketing—or really, not marketing—because they’re scared…

    Stephanie Miles/ Street Fight- 12 readers -
  • 6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

    … Dubowec, Firefly Rewards) 3. Create holiday packages or bundles. “We know — and our merchants know — that the holidays are the biggest shopping time of the year, [and] package rewards tend to work well. For example, we have a few tanning salons that are bundling their services for a flat rate. For what normally would cost $60, they are offering…

    Stephanie Miles/ Street Fight- 13 readers -
  • 8 Ways to Collect More Customer Email Addresses

    … POS tools like Shopify, LightSpeed, and Square — there are many more — encourage members to give email addresses so they can receive purchase receipts, warranties, contracts, etc. In this case the ‘ask’ is matter-of-fact: this is how you can get the docs you need.” (Sunil Saha, Perkville) 4. Integrate tools into an email management system. “One…

    Stephanie Miles/ Street Fightin EMail- 12 readers -