• Not Everyone Who Interacts With You Is a Customer

    … casting a wide—and expensive—net to reach every visitor who just happened to arrive on your site. First, Identify demographics or firmagraphics You’ll build your 3D scoring by identifying your customer. You’ll want to know “Who is this person? Are they the right fit for my company?” The type of business you’re in will determine which profile you…

    Marketing Technology Blog- 13 readers -
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