• LinkedIn Launches Linkedin Website Demographics

    … LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Not Everyone Who Interacts With You Is a Customer

    … casting a wide—and expensive—net to reach every visitor who just happened to arrive on your site. First, Identify demographics or firmagraphics You’ll build your 3D scoring by identifying your customer. You’ll want to know “Who is this person? Are they the right fit for my company?” The type of business you’re in will determine which profile you…

    Marketing Technology Blog- 14 readers -