First Data

First Data Corporation is a global payment processing company headquartered in Atlanta, Georgia, United States. First Data is a provider of electronic commerce and payment solutions. The company's portfolio includes merchant transaction processing services; credit, debit, private-label, gift, payroll and other prepaid card offerings; fraud protection and authentication solutions, credit reporting agency services (through First Data Merchant Services Corporation); electronic check acceptance services through TeleCheck; as well as Internet commerce and mobile payment solutions. The company's STAR Network offers PIN-secured debit acceptance at ATM and retail locations.
Posts about First Data
  • Digital Advertising 101: First-Party Data Targeting and Beyond

    …, knowing how to reach the customers that will appreciate ads most is key to boosting conversion rates on social and mobile. Here are the three categories of data at a digital marketer’s disposal, and how each can be used in social media campaigns: First-party data: Straight from the source In a game of “Telephone,” first-party data would be the person…

    Nanigans- 13 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … script: ‘Think of the beacon like a lighthouse, pinging out a one-way signal. If a mobile app on your phone is set up to recognize that signal, that tells the app you’re present in our store. From there, we can do all sorts of cool things to make your customer experience more fun and valuable.’” (Rob Bethge, Perka, Inc., a First Data company) 3…

    Stephanie Miles/ Street Fight- 15 readers -
  • Top 5 Advertising Predictions For 2015

    … or brands will dump them entirely” 2. First-party data takes center stage Advertisers are forecasted to spend $179.5B worldwide on digital marketing this year, and no one can afford to play guessing games with that kind of money. The recent surge in analytics solutions has made it easier than ever for online companies and end advertisers to target…

    Nanigans- 12 readers -
  • Apple Pay and Small Business

    … of the future. Security Apple is entering the game with a bit more leverage than Google had. Apple offers a more secure platform for their users and they already have 800 million iTunes users with their card information on file. To use Apple Pay, the consumer must have an iPhone 6, 6 plus, iPad Air 2 or an iPad mini 3. The touch ID on these…

    Apex Virtual Solutionsin Google- 14 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app…

    Mason Lerner/ Street Fightin Social- 9 readers -
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