First Data

First Data Corporation is a global payment processing company headquartered in Atlanta, Georgia, United States. First Data is a provider of electronic commerce and payment solutions. The company's portfolio includes merchant transaction processing services; credit, debit, private-label, gift, payroll and other prepaid card offerings; fraud protection and authentication solutions, credit reporting agency services (through First Data Merchant Services Corporation); electronic check acceptance services through TeleCheck; as well as Internet commerce and mobile payment solutions. The company's STAR Network offers PIN-secured debit acceptance at ATM and retail locations.
Posts about First Data
  • Digital Advertising 101: First-Party Data Targeting and Beyond

    … The rise of direct response digital advertising has put a lot of focus on data-driven marketing tools and tactics. What separates a good performance marketer from a great one is not just the ability to match compelling images and copy to the right audience, but the ability to target the right audience in the first place. With ROI on the line…

    Nanigans- 14 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … script: ‘Think of the beacon like a lighthouse, pinging out a one-way signal. If a mobile app on your phone is set up to recognize that signal, that tells the app you’re present in our store. From there, we can do all sorts of cool things to make your customer experience more fun and valuable.’” (Rob Bethge, Perka, Inc., a First Data company) 3…

    Stephanie Miles/ Street Fight- 15 readers -
  • Top 5 Advertising Predictions For 2015

    … or brands will dump them entirely” 2. First-party data takes center stage Advertisers are forecasted to spend $179.5B worldwide on digital marketing this year, and no one can afford to play guessing games with that kind of money. The recent surge in analytics solutions has made it easier than ever for online companies and end advertisers to target…

    Nanigans- 12 readers -
  • Apple Pay and Small Business

    …, but that is still less than 10% of the market. According to Peter Donat from First Data, a number of small business owners have been reaching out to their merchant providers and inquiring about Apple Pay. So the interest is there and as more people upgrade their phones and tablets, there will be more consumers with the ability to use Apple Pay. Small business…

    Apex Virtual Solutionsin Google- 14 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app…

    Mason Lerner/ Street Fightin Social- 9 readers -
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