First Data

First Data Corporation is a global payment processing company headquartered in Atlanta, Georgia, United States. First Data is a provider of electronic commerce and payment solutions. The company's portfolio includes merchant transaction processing services; credit, debit, private-label, gift, payroll and other prepaid card offerings; fraud protection and authentication solutions, credit reporting agency services (through First Data Merchant Services Corporation); electronic check acceptance services through TeleCheck; as well as Internet commerce and mobile payment solutions. The company's STAR Network offers PIN-secured debit acceptance at ATM and retail locations.
Posts about First Data
  • Digital Advertising 101: First-Party Data Targeting and Beyond

    … The rise of direct response digital advertising has put a lot of focus on data-driven marketing tools and tactics. What separates a good performance marketer from a great one is not just the ability to match compelling images and copy to the right audience, but the ability to target the right audience in the first place. With ROI on the line…

    Nanigans- 15 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … their audience and product placement within a venue, marketers can utilize beacons to drive consumer movement within a physical location and enhance the path to purchase.” (Neil Sweeney, Freckle IoT) 9. Consider security. “Once you’ve decided to deploy beacons, it’s important to ensure your infrastructure is secure and protected. By their nature, beacons…

    Stephanie Miles/ Street Fight- 16 readers -
  • Top 5 Advertising Predictions For 2015

    … companies who have recognized that excellence in digital advertising hinges upon in-house expertise. Here are some noteworthy press mentions over the past year: Ad Age, “AOL’s Bob Lord: Brands’ in-house programmatic teams driving growth” Ad Exchanger, “These tech disruptions will reshape advertising” Wall Street Journal, “Agencies must change…

    Nanigans- 14 readers -
  • Apple Pay and Small Business

    …, but that is still less than 10% of the market. According to Peter Donat from First Data, a number of small business owners have been reaching out to their merchant providers and inquiring about Apple Pay. So the interest is there and as more people upgrade their phones and tablets, there will be more consumers with the ability to use Apple Pay. Small business…

    Apex Virtual Solutionsin Google- 15 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … and with additional partners.” He pointed to LocalVox’s recent partnership with First Data as an example. He said LocalVox will be announcing several new partnerships in the near future, some of which could take the industry by surprise. “I think you’re going to see some interesting partnerships from us in terms of sending in and syndicating content to local…

    Mason Lerner/ Street Fightin Social- 10 readers -
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