First Five Ca

  • Do Sponsored Content Disclosures Affect Engagement?

    …–have brands considering the future effectiveness of these types of marketing efforts. The sponsored post on top from nonprofit First Five CA and Markerly received more than 16,800 likes, while the non-sponsored post on the bottom received 9,308 likes. Oftentimes brands lament, “But isn’t engagement most important? Who engages with these ads…

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