First-Mover Advantage

In business, economics, or marketing, first-mover advantage, or FMA, is the advantage gained by the initial ("first-moving") significant occupant of a market segment. It may be also referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.Sometimes, first-movers are rewarded with huge profit margins and a monopoly-like status. Other times, the first-mover is not able to capitalize on its advantage, leaving the opportunity for later entrants to compete effectively and efficiently versus the earlier entrants. These firms then may gain a second-mover advantage.
Posts about First-Mover Advantage
  • An Easy Technique

    … review interest. If they (or affiliates) advertise that product on a BIG scale, that product is going to get a TON of review interest. Get that first-mover advantage on the review pages! If you monitor the ad networks and CPA networks for the newest hot offers, those are the keywords you should go after to make this technique work for you…

    Traffic + Conversionin Affiliate SEO- 3 readers -
  • What’s the Secret to Apple’s Innovation? Bad Ideas

    … was losing its innovative touch. Apple showed little sign of progress in the smartwatch arena, and analysts predicted that it might neverenter the wearables market. But actually, Apple’s so-called bad idea was a good idea. Business strategists have talked for decades about “first-mover advantage,” or the idea that someone who is first to invent…

    Shane Snow/ The Content Strategist- 8 readers -
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