First-Mover Advantage

In business, economics, or marketing, first-mover advantage, or FMA, is the advantage gained by the initial ("first-moving") significant occupant of a market segment. It may be also referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.Sometimes, first-movers are rewarded with huge profit margins and a monopoly-like status. Other times, the first-mover is not able to capitalize on its advantage, leaving the opportunity for later entrants to compete effectively and efficiently versus the earlier entrants. These firms then may gain a second-mover advantage.
Posts about First-Mover Advantage
  • 3 Small Paid Search Optimizations With Huge Impact

    The ever-changing paid search landscape makes it pretty difficult for marketers to feel totally confident in their PPC strategy. It seems like there are always new optimizations you could be doing – new opportunities to improve performance – but which ones should you prioritize and really focus in on? I spoke at iSummit 2014 in Orlando recently and shared three simple PPC op ...

    Larry Kim/ Search Engine Land- 18 readers -
  • An Easy Technique

    …. For clickbank offers, I highly suggest using CBEngine for monitoring new offer, it works super well for this. For other offers, I recommend using Alexa, Quantcast & Compete to see which offers are suddenly getting tons of traffic (which signals they convert well and are advertised heavily, which I’ll say again, means lots of review traffic). …

    Traffic + Conversionin Affiliate SEO- 3 readers -
  • What’s the Secret to Apple’s Innovation? Bad Ideas

    …—trying, perhaps, to please everyone instead of simplifying to one great product. This year’s multi-sized iPhone 6 and 6 Plus seems to be further example of either indecision or bending to competitors. However, Apple’s “think different” applies not only to how the rest of the world thinks, but to how Apple thinks of itself. This bad idea became one…

    Shane Snow/ The Content Strategist- 8 readers -
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