First-Mover Advantage

In business, economics, or marketing, first-mover advantage, or FMA, is the advantage gained by the initial ("first-moving") significant occupant of a market segment. It may be also referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.Sometimes, first-movers are rewarded with huge profit margins and a monopoly-like status. Other times, the first-mover is not able to capitalize on its advantage, leaving the opportunity for later entrants to compete effectively and efficiently versus the earlier entrants. These firms then may gain a second-mover advantage.
Posts about First-Mover Advantage
  • An Easy Technique

    …. For clickbank offers, I highly suggest using CBEngine for monitoring new offer, it works super well for this. For other offers, I recommend using Alexa, Quantcast & Compete to see which offers are suddenly getting tons of traffic (which signals they convert well and are advertised heavily, which I’ll say again, means lots of review traffic). …

    Traffic + Conversionin Affiliate SEO- 5 readers -
  • What’s the Secret to Apple’s Innovation? Bad Ideas

    … was losing its innovative touch. Apple showed little sign of progress in the smartwatch arena, and analysts predicted that it might neverenter the wearables market. But actually, Apple’s so-called bad idea was a good idea. Business strategists have talked for decades about “first-mover advantage,” or the idea that someone who is first to invent…

    Shane Snow/ The Content Strategist- 8 readers -
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