First-Party Cookies

  • First Party To Whom? Display Targeting Data Demystified

    With the ever-increasing drone of industry rumblings about the demise of the third-party cookie, many ad tech players have begun highlighting "first party" prominently as a key buzzword in their positioning. Frequently, this is used in the context of "first-party data" and, in some cases, "operating in the first party" for online advertisements.

    Susan Esparza/ Marketing Land- 13 readers -
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