First Party Data

  • 3 Areas of Change for Demand-Side Platforms in 2017

    …. So, when it comes to cross-device and cross-channel user targeting, what are some of the upcoming differentiators that DSPs are going to leverage in 2017? How much of an impact will large Fortune 1000 advertising brands have in reshaping new DSP functionalities? What To Look For in 2017: First-Party Data First-party data, machine learning…

    Marketing Technology Blog- 31 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …. So, when it comes to cross-device and cross-channel user targeting, what are some of the upcoming differentiators that DSPs are going to leverage in 2017? How much of an impact will large Fortune 1000 advertising brands have in reshaping new DSP functionalities? What To Look For in 2017: First-Party Data First-party data, machine learning…

    Marketing Technology Blog- 28 readers -
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