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…. The best leads are those that keep working for you, so make structured viral marketing part of your core email nurturing strategy. The best gifts keep on giving; similarly—with patience and persistence—great consumers lead to more consumers. Neil Rosen is CEO of CertainSource, an eWayDirect company, providing B2C marketers with a customer acquisition management (CAM) platform for managing and optimizing ongoing omni-channel customer acquisition. LinkedIn: Neil Rosen …
In part one, I laid out a brief strategy and justification for delving into paid promotions for your content marketing plans. A few years ago, you could cost effectively rely on key influencers to help your content get some attention online. Today, it has become more cost effective to use paid promotion.
… Buyers and Sellers 2013) 14 percent of home buyers first looked online for information about the home buying process. (NAR Profile of Home Buyers and Sellers 2013) 78% of new home shoppers visit 3+ sites prior to taking action on a real estate site. (Google & Complete New Home Shopper Survey, 2012) First-Time Home Buyers 47% of first…
…. But offering choices is good and is likely to increase your customer base. So consider them carefully. Having options for credit cards and services similar to PayPal, for example offer the user more diverse payment options. The key here is to let your visitors pay in the way they trust most. Make it easy for first-time buyers and for one-time…