First-Touch Attribution

  • The Myth of Attribution

    … One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made. It doesn’t matter if you’re a consumer…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Marketing Cloud or Google Analytics. (If you are integrating your SEO tool with Adobe Marketing Cloud, this is also referred to as a "Genesis Integration.") Whether you are integrating your SEO tools within your analytics tools for the first time or you have already integrated both platforms, it is worthwhile to revisit some basics around how your…

    Search Engine Landin SEO- 13 readers -