First-Touch Attribution

  • The Myth of Attribution

    … Attribution Technically, I’d say that was really the first touch of my customer journey. I moved from Facebook over to Amazon where I read the product page. It looked pretty cool but I couldn’t really justify the expense at that point. I then moved over to YouTube to see what kind of cool things folks were doing outside the marketing material. I…

    Douglas Karr/ Marketing Technology Blogin Content- 27 readers -
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