First-Touch Attribution

  • The Myth of Attribution

    … Attribution Technically, I’d say that was really the first touch of my customer journey. I moved from Facebook over to Amazon where I read the product page. It looked pretty cool but I couldn’t really justify the expense at that point. I then moved over to YouTube to see what kind of cool things folks were doing outside the marketing material. I…

    Douglas Karr/ Marketing Technology Blogin Content- 22 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … later, then clicks on a paid search ad the next day, and finally comes back to your site later from a branded natural search keyword, then the full attribution value of the conversion goes to the branded natural search visit. First-Touch Attribution First-touch or first-click attribution is a model that attributes 100% of the conversion value…

    Search Engine Landin SEO- 13 readers -