First-Touch Attribution

  • The Myth of Attribution

    … returned to Amazon and read through the 1-star reviews and didn’t really see anything that would prohibit me from purchasing the device… outside or the price. I couldn’t quite justify the new toy at the time. Last-Touch Attribution For the next week or so as I navigated the web, some re-marketing advertisements for the Amazon Echo popped up. I…

    Douglas Karr/ Marketing Technology Blogin Content- 23 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … it is important to be aware of the many attribution models one can consider for multi-channel marketing ROI analysis and budget planning, for the purpose of this article, I will focus on the only two that matter with respect to correctly integrating your analytics platform with your SEO tools provider. Last-Touch Attribution Last-touch attribution…

    Search Engine Landin SEO- 13 readers -