First-Touch Attribution

  • The Myth of Attribution

    … Attribution Technically, I’d say that was really the first touch of my customer journey. I moved from Facebook over to Amazon where I read the product page. It looked pretty cool but I couldn’t really justify the expense at that point. I then moved over to YouTube to see what kind of cool things folks were doing outside the marketing material. I…

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Marketing Cloud or Google Analytics. (If you are integrating your SEO tool with Adobe Marketing Cloud, this is also referred to as a "Genesis Integration.") Whether you are integrating your SEO tools within your analytics tools for the first time or you have already integrated both platforms, it is worthwhile to revisit some basics around how your…

    Search Engine Landin SEO- 13 readers -
Get the top posts daily into your mailbox!