First-Touch Attribution

  • The Myth of Attribution

    … Attribution Technically, I’d say that was really the first touch of my customer journey. I moved from Facebook over to Amazon where I read the product page. It looked pretty cool but I couldn’t really justify the expense at that point. I then moved over to YouTube to see what kind of cool things folks were doing outside the marketing material. I…

    Douglas Karr/ Marketing Technology Blogin Content- 24 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … it is important to be aware of the many attribution models one can consider for multi-channel marketing ROI analysis and budget planning, for the purpose of this article, I will focus on the only two that matter with respect to correctly integrating your analytics platform with your SEO tools provider. Last-Touch Attribution Last-touch attribution…

    Search Engine Landin SEO- 13 readers -