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As Twitter prepares to light the candle on its 10th birthday, the site is at somewhat of a crossroads. Revenue-wise, Twitter is growing as an advertising platform. More businesses, small and large, are paying for Promoted Tweets. Major brands are taking advantage of exclusive ad units such as the branded hashtag emoji and First View.
… Twitter announced this morning a new ad model, called First View, that gives promoted tweets the most valuable real estate on timeline. With First View, an advertiser will have their promoted tweet load on the first screen for a 24 hour period when someone initially opens the app or first visits Twitter.com. Twitter announced this new ad…