Fitbit Inc. is a company headquartered in San Francisco, California, United States. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable devices that measure data such as the number of steps walked, quality of sleep, and other personal metrics. The first of these was the Fitbit Tracker. The average price of a Fitbit is between $60 and $130, depending on the model. However, data cannot be downloaded off the Fitbit website unless one pays the premium membership price of $49 per year. Intraday data analysis cannot be downloaded at all.
Posts about Fitbit
  • Understanding Mobile User Behavior Is the Driver for Mobile Success

    … user the right application at the right time. For example, the success of the FitBit and other health- and fitness-focused devices and applications has highlighted the importance of being physically fit today. So if it’s important to be physically fit, when are people more open to dieting: When they’re eating or when they’re exercising? From our…

    AllFacebook- 13 readers -
  • Google Glass, Good Riddance

    …. Although the aggression and snark directed at Glass “pioneers” makes me think that everyone is a little nervous about talking to your glasses and browsing the web. The fact that they were so buggy and early adopters were tasked with sharing their issues just made it all the more complicated. Talking into Google Translate or Siri in public…

    Inside Facebookin Google- 11 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … as an interest of theirs. You can then further refine by demographics and psychographics, job, location, income, and all these other attributes. This is what you can do in, for example, Google's Display Planner as well. You can look at I want all the people who've read articles on Or you can get even more specific with some kinds…

    Moz Blogin Paid Search- 23 readers -
  • Three agency takeaways from the CES madness

    … production keeps getting cheaper. Sure, agencies still have some of those epic commercial productions and big honking digital apps and site experiences, but we have more and more daily “prosumer”-quality media production than ever before. That’s not going to change anytime soon. Now the Lenovo Vibe Xtension Selfie Flash wants to bring that kind…

    Digiday- 10 readers -
  • 5 Key Mobile Marketing Trends For 2015

    … an app or merely support a great mobile presence (more on that later). For marketers, this should be reminiscent of the late 1990s, where similar decisions had to be made when building e-commerce sites. 2. Smart Things & Wearables Move Beyond Thermostats & Fitbits For the most part, we have only seen the tip of the iceberg when it comes…

    Aaron Strout/ Marketing Landin SEO Mobile- 21 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … Fuelband, Google Glass, Fitbit, and the Apple iWatch. Several manufacturers are experimenting with Google Glass on shop floors for machine inspection. The glasses, connected to maintenance and other relevant data, give a full picture of the machine's history and indicate what may need servicing or replacement. What You Need to Do Improve…

    MarketingProfs- 14 readers -
  • The 2014 media prediction report card

    … to the traditional network TV ecosystem, asserted RBC Capital Markets analyst David Bank in a June 2014 report. To illustrate the comparison, Bank placed CBS sitcom “The Big Bang Theory” and YouTube side-by-side. The advertising value of a single, first-run episode of “The Big Bang Theory” is roughly equivalent to an entire week of YouTube viewership, he…

    Eric Blattberg/ Digiday- 15 readers -
  • Bing Predicts 2015 To Be The Year Of The Wearables

    … After looking at this year’s top searches, Bing has turned its gaze toward the future to predict the top trends in 2015. Using its Bing Predicts technology, Bing says wearables will be the top technology trend of next year, with Apple Watch, Samsung Gear, and FitBit at the top of the wearable trends list for 2015. The site has created…

    Amy Gesenhues/ Search Engine Landin SEO- 6 readers -
  • 2015 Mobile/Location-Based Marketing Predictions From 10 Experts

    … will be seeing mobile payments becoming more mainstream. The connected world is also becoming a reality (especially via iOS 8). Your mobile phone is quickly becoming the center of your universe, whether it is through managing your Sonos, Nest, Fitbit, or your Xbox, solidifying its place as your personal hub for interacting with the physical world…

    Aaron Strout/ Marketing Land- 19 readers -
  • Black Friday PPC Ads Did Not Break the Internet

    … they measured up. I was looking for holiday, promotional, and specifically Black Friday tie-ins. iPad Xbox One Fitbit American Girl Nerf Guns You can see from Google Trends that all searches increased from the beginning of the month, in this chart ending on November 28, 2014 (Black Friday). I have used "search topics" where available, which counts…

    Lisa Raehsler/ Search Engine Watch- 2 readers -
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