Fitbit Inc. is a company headquartered in San Francisco, California, United States. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable devices that measure data such as the number of steps walked, quality of sleep, and other personal metrics. The first of these was the Fitbit Tracker. The average price of a Fitbit is between $60 and $130, depending on the model. However, data cannot be downloaded off the Fitbit website unless one pays the premium membership price of $49 per year. Intraday data analysis cannot be downloaded at all.
Posts about Fitbit
  • 5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

    … fitness trackers, like Fitbit and Jawbone, to smartwatches, by Apple, Samsung, and others, wearables are being worn almost continuously by consumers, and they’re seamlessly collecting data on whereabouts and personal routines. More than 250 million wearables are predicted to be in use by 2018, and more than half of consumers who use wearables (56…

    Stephanie Miles/ Street Fight- 18 readers -
  • Understanding Mobile User Behavior Is the Driver for Mobile Success

    … in the haystack–the data points that are indicative of user behaviors–and let these behavioral crumbs lead us to better, more relevant marketing touchpoints. For too many years, we’ve been promising consumers relevant advertising. Now, by understanding user behaviors, we have an opportunity to finally deliver on that promise. Isn’t it time we actually did? Nimrod Elias is the founder and CEO of mobile app growth provider TapReason. Image courtesy of Shutterstock. …

    AllFacebook- 18 readers -
  • Google Glass, Good Riddance

    … and again, but I would never want to be a Glasshole. Google Glass bothers me like Fitbit bothers me. It’s too much information for one human being. I’m too much of a control freak to have all of that data; how will I organize it, where will I store it? What if it breaks? Maybe I need to attend more CES shows to really get in the mood about wearables…

    Inside Facebookin Google- 13 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … or service's purchase intent. Meaning, here's let's say Charles over here. Charles needs to better track his fitness. He knows that what he'd like to able to do is get some tools to track his fitness. Maybe he's looking at a Fitbit or something like that. When we, doing marketing to Charles, have a fitness tracking product or a piece of software…

    Moz Blogin Paid Search- 25 readers -
  • Three agency takeaways from the CES madness

    … “platforms.” Nest pulled ahead to become more than a thermostat device to being the platform hub of all your connected home. Fitbit is pulling away from being a tracker device to being the leading fitness hub that all other products want desperately to “work together with”. A few brands like Samsung are proving able to be the platform hubs…

    Digiday- 11 readers -
  • 5 Key Mobile Marketing Trends For 2015

    … with financial institutions, retailers and major social networks have been initiated through a variety of hacks, mostly not mobile in nature. However, as mobile apps and web usage become more prevalent, there is a significant risk as millions (if not billions) of people carrying mini “computers” in their purses and pockets expose both personal…

    Aaron Strout/ Marketing Landin SEO Mobile- 25 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … Fuelband, Google Glass, Fitbit, and the Apple iWatch. Several manufacturers are experimenting with Google Glass on shop floors for machine inspection. The glasses, connected to maintenance and other relevant data, give a full picture of the machine's history and indicate what may need servicing or replacement. What You Need to Do Improve…

    MarketingProfs- 15 readers -
  • The 2014 media prediction report card

    … wearable fitness accessories such as Fitbit activity trackers, the Nike+ FuelBand, and Jawbone Up bracelets, as well as a variety of smartwatches and Google Glass devices. IDC estimated shipments will surge to 112 million by 2018. In May, research firm NPD DisplaySearch put out a more bullish prediction: 48 million wearable shipments this year and 91…

    Eric Blattberg/ Digiday- 18 readers -
  • Bing Predicts 2015 To Be The Year Of The Wearables

    … England Patriots to triumph over the Green Bay Packers in next year’s Super Bowl. We’ve listed Bing’s top 2015 predictions for technology and wearables in North America, but you can browse all of their predictions here: Bing Predicts 2015. Bing’s 2015 Technology Predictions Wearables Digital personal assistants Home Automation 3-D printing Virtual…

    Amy Gesenhues/ Search Engine Landin SEO- 7 readers -
  • 2015 Mobile/Location-Based Marketing Predictions From 10 Experts

    … will be seeing mobile payments becoming more mainstream. The connected world is also becoming a reality (especially via iOS 8). Your mobile phone is quickly becoming the center of your universe, whether it is through managing your Sonos, Nest, Fitbit, or your Xbox, solidifying its place as your personal hub for interacting with the physical world…

    Aaron Strout/ Marketing Land- 21 readers -
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