Fitbit

Fitbit Inc. is a company headquartered in San Francisco, California, United States. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable devices that measure data such as the number of steps walked, quality of sleep, and other personal metrics. The first of these was the Fitbit Tracker. The average price of a Fitbit is between $60 and $130, depending on the model. However, data cannot be downloaded off the Fitbit website unless one pays the premium membership price of $49 per year. Intraday data analysis cannot be downloaded at all.
Posts about Fitbit
  • 5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

    … fitness trackers, like Fitbit and Jawbone, to smartwatches, by Apple, Samsung, and others, wearables are being worn almost continuously by consumers, and they’re seamlessly collecting data on whereabouts and personal routines. More than 250 million wearables are predicted to be in use by 2018, and more than half of consumers who use wearables (56…

    Stephanie Miles/ Street Fight- 17 readers -
  • Understanding Mobile User Behavior Is the Driver for Mobile Success

    … in the haystack–the data points that are indicative of user behaviors–and let these behavioral crumbs lead us to better, more relevant marketing touchpoints. For too many years, we’ve been promising consumers relevant advertising. Now, by understanding user behaviors, we have an opportunity to finally deliver on that promise. Isn’t it time we actually did? Nimrod Elias is the founder and CEO of mobile app growth provider TapReason. Image courtesy of Shutterstock. …

    AllFacebook- 15 readers -
  • Google Glass, Good Riddance

    … and again, but I would never want to be a Glasshole. Google Glass bothers me like Fitbit bothers me. It’s too much information for one human being. I’m too much of a control freak to have all of that data; how will I organize it, where will I store it? What if it breaks? Maybe I need to attend more CES shows to really get in the mood about wearables…

    Inside Facebookin Google- 13 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … as an interest of theirs. You can then further refine by demographics and psychographics, job, location, income, and all these other attributes. This is what you can do in, for example, Google's Display Planner as well. You can look at I want all the people who've read articles on MensHealth.com. Or you can get even more specific with some kinds…

    Moz Blogin Paid Search- 24 readers -
  • Three agency takeaways from the CES madness

    … “platforms.” Nest pulled ahead to become more than a thermostat device to being the platform hub of all your connected home. Fitbit is pulling away from being a tracker device to being the leading fitness hub that all other products want desperately to “work together with”. A few brands like Samsung are proving able to be the platform hubs…

    Digiday- 11 readers -
  • 5 Key Mobile Marketing Trends For 2015

    …. However, there is a whole new wave of wearables — many of which will hit the market in 2015 — that will potentially provide much more useful information. These will include clothing and jewelry that will monitor heart rate, skin temperature, breathing, sweat gland activity and even blood pressure. Of course, these are all activities that serious…

    Aaron Strout/ Marketing Landin SEO Mobile- 24 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … by the imagination. ThyssenKrupp Elevator recently implemented the use of IoT to collect data from its elevators, which is analyzed by its engineers to fine-tune functionality. As a result, efficiency increases, and ThyssenKrupp is proving itself as an indispensable maintenance partner. Did I mention that the company makes much of its money…

    MarketingProfs- 15 readers -
  • Google to marketers: Life is about to get even faster

    When I started out as a freelance writer, I was writing Christmas articles in July and covering new TV shows before the old season had ended. That was pace of magazine publishing – 3 month lead time or more. Now, I write and an hour later my work is available for everyone to read. The timeline for marketers has changed, too.

    Cynthia Boris/ Marketing Pilgrim- 6 readers -
  • The 2014 media prediction report card

    … a million total sales in 2014 to nearly 14 million next year, asserted market research firm Millward Brown. Prediction: There will be a huge increase in location-based marketing in 2014. Predictor: Nancy Bhagat, vice president of marketing strategy at Intel (via Forbes) Grade: C Despite the continued hype about location-based marketing, 2014…

    Eric Blattberg/ Digiday- 16 readers -
  • Bing Predicts 2015 To Be The Year Of The Wearables

    … After looking at this year’s top searches, Bing has turned its gaze toward the future to predict the top trends in 2015. Using its Bing Predicts technology, Bing says wearables will be the top technology trend of next year, with Apple Watch, Samsung Gear, and FitBit at the top of the wearable trends list for 2015. The site has created…

    Amy Gesenhues/ Search Engine Landin SEO- 7 readers -
  • 2015 Mobile/Location-Based Marketing Predictions From 10 Experts

    … will be seeing mobile payments becoming more mainstream. The connected world is also becoming a reality (especially via iOS 8). Your mobile phone is quickly becoming the center of your universe, whether it is through managing your Sonos, Nest, Fitbit, or your Xbox, solidifying its place as your personal hub for interacting with the physical world…

    Aaron Strout/ Marketing Land- 20 readers -
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