Fitbit

Fitbit Inc. is a company headquartered in San Francisco, California, United States. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable devices that measure data such as the number of steps walked, quality of sleep, and other personal metrics. The first of these was the Fitbit Tracker. The average price of a Fitbit is between $60 and $130, depending on the model. However, data cannot be downloaded off the Fitbit website unless one pays the premium membership price of $49 per year. Intraday data analysis cannot be downloaded at all.
Posts about Fitbit
  • 5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

    …: Putting boarding passes on Apple Watch screens With a keen understanding of the role that smartwatches are playing in consumers’ daily lives, the international airline Lufthansa launched an Apple Watch app last year that allows fliers to display boarding passes on their wrists. The free app connects to Lufthansa’s other mobile apps on iPhones…

    Stephanie Miles/ Street Fight- 20 readers -
  • Understanding Mobile User Behavior Is the Driver for Mobile Success

    … The rise of ad blocking is threatening a major source of digital and mobile revenue, but it’s also creating an opportunity to make marketing better on mobile devices. Does anyone really believe that banner or video ads–which were first repurposed from TV to the web and are now being repurposed from the web to mobile–are the optimal form…

    AllFacebook- 19 readers -
  • Google Glass, Good Riddance

    …. Although the aggression and snark directed at Glass “pioneers” makes me think that everyone is a little nervous about talking to your glasses and browsing the web. The fact that they were so buggy and early adopters were tasked with sharing their issues just made it all the more complicated. Talking into Google Translate or Siri in public…

    Inside Facebookin Google- 13 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … or service's purchase intent. Meaning, here's let's say Charles over here. Charles needs to better track his fitness. He knows that what he'd like to able to do is get some tools to track his fitness. Maybe he's looking at a Fitbit or something like that. When we, doing marketing to Charles, have a fitness tracking product or a piece of software…

    Moz Blogin Paid Search- 26 readers -
  • Three agency takeaways from the CES madness

    … “platforms.” Nest pulled ahead to become more than a thermostat device to being the platform hub of all your connected home. Fitbit is pulling away from being a tracker device to being the leading fitness hub that all other products want desperately to “work together with”. A few brands like Samsung are proving able to be the platform hubs…

    Digiday- 12 readers -
  • 5 Key Mobile Marketing Trends For 2015

    … an app or merely support a great mobile presence (more on that later). For marketers, this should be reminiscent of the late 1990s, where similar decisions had to be made when building e-commerce sites. 2. Smart Things & Wearables Move Beyond Thermostats & Fitbits For the most part, we have only seen the tip of the iceberg when it comes…

    Aaron Strout/ Marketing Landin SEO Mobile- 26 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … by the imagination. ThyssenKrupp Elevator recently implemented the use of IoT to collect data from its elevators, which is analyzed by its engineers to fine-tune functionality. As a result, efficiency increases, and ThyssenKrupp is proving itself as an indispensable maintenance partner. Did I mention that the company makes much of its money…

    MarketingProfs- 16 readers -
  • The 2014 media prediction report card

    … a million total sales in 2014 to nearly 14 million next year, asserted market research firm Millward Brown. Prediction: There will be a huge increase in location-based marketing in 2014. Predictor: Nancy Bhagat, vice president of marketing strategy at Intel (via Forbes) Grade: C Despite the continued hype about location-based marketing, 2014…

    Eric Blattberg/ Digiday- 19 readers -
  • Bing Predicts 2015 To Be The Year Of The Wearables

    … After looking at this year’s top searches, Bing has turned its gaze toward the future to predict the top trends in 2015. Using its Bing Predicts technology, Bing says wearables will be the top technology trend of next year, with Apple Watch, Samsung Gear, and FitBit at the top of the wearable trends list for 2015. The site has created…

    Amy Gesenhues/ Search Engine Landin SEO- 8 readers -
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