Fitbit Inc. is a company headquartered in San Francisco, California, United States. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable devices that measure data such as the number of steps walked, quality of sleep, and other personal metrics. The first of these was the Fitbit Tracker. The average price of a Fitbit is between $60 and $130, depending on the model. However, data cannot be downloaded off the Fitbit website unless one pays the premium membership price of $49 per year. Intraday data analysis cannot be downloaded at all.
Posts about Fitbit
  • 5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

    …: Putting boarding passes on Apple Watch screens With a keen understanding of the role that smartwatches are playing in consumers’ daily lives, the international airline Lufthansa launched an Apple Watch app last year that allows fliers to display boarding passes on their wrists. The free app connects to Lufthansa’s other mobile apps on iPhones…

    Stephanie Miles/ Street Fight- 37 readers -
  • Understanding Mobile User Behavior Is the Driver for Mobile Success

    … user the right application at the right time. For example, the success of the FitBit and other health- and fitness-focused devices and applications has highlighted the importance of being physically fit today. So if it’s important to be physically fit, when are people more open to dieting: When they’re eating or when they’re exercising? From our…

    AllFacebook- 24 readers -
  • Google Glass, Good Riddance

    … on how he was innovating news apps and news coverage with the hardware. If anyone could get you into Glass, it’s him. I drank the kool-aid, I can see the future. But the emotional part of my brain was always a little scared of Google Glass and not just because it was basically an invitation to get punched in the face. I’m ok with being a jerk now…

    Inside Facebookin Google- 14 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … as an interest of theirs. You can then further refine by demographics and psychographics, job, location, income, and all these other attributes. This is what you can do in, for example, Google's Display Planner as well. You can look at I want all the people who've read articles on Or you can get even more specific with some kinds…

    Moz Blogin Paid Search- 37 readers -
  • Three agency takeaways from the CES madness

    … production keeps getting cheaper. Sure, agencies still have some of those epic commercial productions and big honking digital apps and site experiences, but we have more and more daily “prosumer”-quality media production than ever before. That’s not going to change anytime soon. Now the Lenovo Vibe Xtension Selfie Flash wants to bring that kind…

    Digiday- 12 readers -
  • 5 Key Mobile Marketing Trends For 2015

    … an app or merely support a great mobile presence (more on that later). For marketers, this should be reminiscent of the late 1990s, where similar decisions had to be made when building e-commerce sites. 2. Smart Things & Wearables Move Beyond Thermostats & Fitbits For the most part, we have only seen the tip of the iceberg when it comes…

    Aaron Strout/ Marketing Landin SEO Mobile- 35 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … Fuelband, Google Glass, Fitbit, and the Apple iWatch. Several manufacturers are experimenting with Google Glass on shop floors for machine inspection. The glasses, connected to maintenance and other relevant data, give a full picture of the machine's history and indicate what may need servicing or replacement. What You Need to Do Improve…

    MarketingProfs- 19 readers -
  • The 2014 media prediction report card

    … As each year draws to a close, media pundits can’t resist making predictions. But they rarely return to their prognostications from the previous year — so we did it for them. We examined three common media predictions for 2014 to see how how they held up in crystal-clear hindsight. Our takeaways (and grades): Prediction: Wearable screens…

    Eric Blattberg/ Digiday- 24 readers -
  • Bing Predicts 2015 To Be The Year Of The Wearables

    … After looking at this year’s top searches, Bing has turned its gaze toward the future to predict the top trends in 2015. Using its Bing Predicts technology, Bing says wearables will be the top technology trend of next year, with Apple Watch, Samsung Gear, and FitBit at the top of the wearable trends list for 2015. The site has created…

    Amy Gesenhues/ Search Engine Landin SEO- 9 readers -
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