• #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Noting a preference for a consumer future more like Cheers than Minority Report, and de-emphasizing technological innovations in the way forward for their businesses, two pioneers in Internet startups…

    Stephanie Miles/ Street Fight- 7 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … and CEO Victor Ho, who will be a speaker at Street Fight Summit West on June 7th in San Francisco, about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield. The rise of a lot of digital loyalty programs occurred in the wake…

    Street Fight- 8 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 13 readers -
  • The Sharing Economy Goes Behind the Counter

    …. “What big companies discovered in the 2000s was that there was this whole right-hand side to consumer value equation, and that customer engagement was far more leveraged than acquisitions,” said Victor Ho, a veteran of consulting firm McKinsey and company’s loyalty practice who now runs Fivestars, a loyalty startup. Ho says the company…

    Steven Jacobs/ Street Fight- 22 readers -
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