Fivestars

  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Noting a preference for a consumer future more like Cheers than Minority Report, and de-emphasizing technological innovations in the way forward for their businesses, two pioneers in Internet startups…

    Stephanie Miles/ Street Fight- 9 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 12 readers -
  • 5 Keys to Small Business Success From 2014

    From mobile advertising to geo-targeting, beacons, on-demand delivery, email marketing, and even online scheduling solutions, 2014 was a year of opportunity for small business marketers. Faced with an abundance of hyperlocal marketing options to choose from, local merchants dug in and did the necessary research to pinpoint the solutions most likely to deliver a high ROI for their businesses.

    Stephanie Miles/ Street Fight- 14 readers -
  • The Sharing Economy Goes Behind the Counter

    …. “What big companies discovered in the 2000s was that there was this whole right-hand side to consumer value equation, and that customer engagement was far more leveraged than acquisitions,” said Victor Ho, a veteran of consulting firm McKinsey and company’s loyalty practice who now runs Fivestars, a loyalty startup. Ho says the company…

    Steven Jacobs/ Street Fight- 22 readers -
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