• #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … discussed the powerful re-emergence of loyalty that takes an even sharper focus on the very particular preferences of individuals. “The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,”FiveStars CEO Victor Ho in an afternoon panel discussion…

    Stephanie Miles/ Street Fight- 15 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 23 readers -
  • 5 Keys to Small Business Success From 2014

    … solutions, like influencer marketing dashboards, email newsletters, and even online scheduling platforms. 2. Upgrading the in-store experience with mPOS Square, NCR Silver, Vend, Shopkeep — the list of cloud-based POS providers aimed at the SMB market continued growing this year. Merchants who found the most success in adopting mPOS systems were often…

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 17 readers -
  • The Sharing Economy Goes Behind the Counter

    …. “What big companies discovered in the 2000s was that there was this whole right-hand side to consumer value equation, and that customer engagement was far more leveraged than acquisitions,” said Victor Ho, a veteran of consulting firm McKinsey and company’s loyalty practice who now runs Fivestars, a loyalty startup. Ho says the company…

    Steven Jacobs/ Street Fight- 23 readers -
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