Fivestars

  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … discussed the powerful re-emergence of loyalty that takes an even sharper focus on the very particular preferences of individuals. “The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,”FiveStars CEO Victor Ho in an afternoon panel discussion…

    Stephanie Miles/ Street Fight- 15 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 23 readers -
  • Case Study: Burger Chain Grows Facebook Reach By Prioritizing Local Pages

    …, rather than just shove yet another 30-second ad into people’s faces,” Moore says. “For a retro-themed brand like ours, broadcasting a VR concert—for someone with a retro flair, like Bruno Mars or Leon Bridges, for instance—would not only be a great opportunity to showcase our brand, it’d be a way for us to help contribute in a pretty cool way to this new space.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Social Google Facebook- 13 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 17 readers -
  • The Sharing Economy Goes Behind the Counter

    …. “What big companies discovered in the 2000s was that there was this whole right-hand side to consumer value equation, and that customer engagement was far more leveraged than acquisitions,” said Victor Ho, a veteran of consulting firm McKinsey and company’s loyalty practice who now runs Fivestars, a loyalty startup. Ho says the company…

    Steven Jacobs/ Street Fight- 24 readers -
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