Fivestars

  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … at Street Fight Summit West. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.” Belly CEO Logan LaHive noted that his company had invested heavily in innovative technologies early on in its history…

    Stephanie Miles/ Street Fight- 9 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 13 readers -
  • 5 Keys to Small Business Success From 2014

    … networking platforms like Alignable and Townsquared, and even loyalty programs like FiveStars (which provides businesses with a way to reward customers for shopping at their own stores, along with other locally-owned businesses in their neighborhoods) all gained significant traction this year, as local business owners discovered ways to work together through online channels. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fightin Social Mobile EMail Twitter- 14 readers -
  • The Sharing Economy Goes Behind the Counter

    … another to create a distributed network that more effectively competes with more traditional corporate structures. “Competing against big-box retailers and chains, who dominate not because they’re better or faster, but just because they’re bigger, is difficult, but now it’s possible because of the cloud,” Norm Merritt, chief executive at Shopkeep…

    Steven Jacobs/ Street Fight- 22 readers -
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