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  • Reality check: Attribution hardships are no excuse to avoid mobile

    … Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift their gaze to mobile devices – like phones and tablets – media dollars have lagged behind. It used to be creative that held agencies back. But as the industry moved from Flash…

    Digiday- 9 readers -
  • Standing on the garden wall… what does the marketer see?

    … By Ed See, Principal, Digital Marketing & Customer Analytics, Deloitte and Matt Jennings, Manager, Customer & Marketing Strategy, Deloitte As the power of Facebook and Google grow in our digital ecosystem, clients are struggling to balance access to their scale, with the desire to have more control over their own data. Marketers…

    Digiday- 11 readers -
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