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Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift their gaze to mobile devices – like phones and tablets – media dollars have lagged behind. It used to be creative that held agencies back.
… by Flashtalking, Industry Index, and Deloitte Consulting, from over 180 brand and agency buyers illustrates the disconnect between what they want from their advertising platforms and what the can expect to get. The study found that 95% of advertisers think it’s important or very important to have data transparency at a user level; 92% believe it’s important…