Fleishman Hillard

  • How paid social has changed social media management

    It wasn’t long ago that “social media manager” evoked an otherwise-inexperienced 20-something churning out witty tweets on behalf of a brand. But the increased importance of paid media in social channels has fundamentally changed how brands approach social and with it, how agencies structure and staff themselves.

    John Mcdermott/ Digiday- 9 readers -
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