Flexible Decision-Making

  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … social media is still evolving, companies must embrace experimentation with a number of tactics to see what works. Marketing is filled with examples of companies that are failing. That’s a great thing in a way. Now is the time to try, fail, and learn by improvising – not the time to stick to long-term playbooks. Measure, see what works, and improvise…

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