Flexible Decision-Making

  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    …, fluency, and knowledge – the oxymoronic “art” is in knowing when to deviate from the plan. Great improvisers – like great marketers – plan. Improvisation is co-creating, being present in the moment, and being prepared and willing to let go, and even fail, in order to get better results. That ability to change course is critical to marketing…

    Convince and Convertin Social- 6 readers -
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