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We’re not surprised by the results of the Content Marketing Benchmarking Report 2015. We’ve shifted almost all of our focus for increasing market share, brand awareness and conversion optimization on the content authority that we’re developing for our clients. The Top Content Formats for B2B Marketing are: Case Studies – Aside from promoting your brand, a case study provide ...
… Flipbooks are one of the earliest forms of what today is referred to as interactive multimedia and were patented in the United States in 1882! Send Flippies a video and a logo, and they’ll help create an interactive masterpiece that they call thumb-powered marketing. Minimum order is 2,500 flipbooks – but what better way to show off your product…
A GIF Renaissance The animated GIF (an acronym of Graphics Interchange Format) gets a bad rap because it’s widely abused in popular culture: Sparkling MySpace graphics and cheesy movie memes– we’re looking at you. But last month, the New Yorker released its first cover designed as a GIF, adding an air of respectability to the once lowly format.
… Codes. Here is the first part of the video tutorial walk-through. I broke this up into two sections to make it easier for people who have skills in one department over the other. It covers how to export the data you need from Screaming Frog and Google Analytics. Here is the flip book version! Step 1 – Enter in the site address you would like…