• Flowchart: Should My Brand Hijack This Twitter Trend?

      Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers. And every day, a brand comes along, sees those connections and thinks: Oh yeah, it’s time to be a part of the #conversation. This usually doesn’t end well.

      Joe Lazauskas/ The Content Strategistin Social- 12 readers -
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