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Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers. And every day, a brand comes along, sees those connections and thinks: Oh yeah, it’s time to be a part of the #conversation. This usually doesn’t end well.
… your presence on channels like YouTube and Facebook, choose subjects that lend themselves to a video explanation, instead of wasting your resources on something that will struggle to get views. Am I posting this at the best time? We have gone over several ways to find out the best time to Tweet for your brand; if you are in the practice of scheduling…