Fluent

  • The political data game: How first-party data shaped the 2016 election

    Tomorrow Americans will vote in an historic presidential election featuring two of the most unconventional candidates ever to grace the national stage. If you strip away the surface you’ll find that the war wasn’t fought with rallies, stump speeches, or clever tweets. It was fought with data. Campaigns in 2016 featured the most sophisticated data operation in electoral history.

    Digiday- 19 readers -
  • First-party data will fuel the final frontier of digital marketing

    … Jordan Cohen, CMO, Fluent We’re drowning in data. Ad tech scrapes up the tiny particles of information that digital consumers leave behind, then assembles them into an approximate picture of a person. But why bother using probabilistic data, making assumptions about the consumer when you can just ask them? Self-declared data has been undervalued…

    Digiday- 22 readers -
  • Survey: 41% of Millennials Use Facebook Every Day (Infographic)

    … of millennial smartphone owners said “nearly all” of their online time is spent on their smartphones and 27 percent said “most” of their online time is spent on their smartphones. In terms of online shopping, 15 percent of millennial smartphone owners said they make online purchases on their smartphones “multiple times per week.” Another 15 percent…

    AllFacebookin Social Facebook Twitter YouTube- 26 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    … advertisements, QR codes and more. Go big, and make sure your media channels feed one another, so you can drive social engagement from offline media. Old Spice, for example, has seen smashing success over the years with its series of viral YouTube clips. It’s unlikely that the below video could have racked up 3 million views if it hadn’t been…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … Customer acquisition platform Fluent released the results of a new survey that analyzed the mobile gaming habits of 1,014 American mobile device owners. According to the report, 77 percent of respondents said they play mobile games multiple times per week, while 46 percent said they play mobile games every day. In addition, 49 percent…

    AllFacebook- 7 readers -
  • Fluent: 8% of Americans Own an Apple Watch

    … As the Apple Watch nears its one-year anniversary, customer-acquisition platform Fluent interviewed 2,578 Americans nationwide to determine their opinions on Apple’s smartwatch. Fluent found that 197 of the surveyed users (or around 8 percent) own an Apple Watch. Another 8 percent of respondents said they owned a different kind of smartwatch…

    AllTwitter- 19 readers -
  • How Is Gen Z Using Social Media?

    … position as this generation’s default social platform. In turn, Snapchat and Instagram are leading platforms for Gen Z when it comes to maintaining more immediate and closer relationships. More immediate services, like Instagram and Snapchat, are used to keep up with closer friends, particularly at college. Daily use is also high on these networks…

    AllFacebookin Social Facebook How To's YouTube- 19 readers -
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