• First-party data will fuel the final frontier of digital marketing

    … Jordan Cohen, CMO, Fluent We’re drowning in data. Ad tech scrapes up the tiny particles of information that digital consumers leave behind, then assembles them into an approximate picture of a person. But why bother using probabilistic data, making assumptions about the consumer when you can just ask them? Self-declared data has been…

    Digiday- 22 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … Customer acquisition platform Fluent released the results of a new survey that analyzed the mobile gaming habits of 1,014 American mobile device owners. According to the report, 77 percent of respondents said they play mobile games multiple times per week, while 46 percent said they play mobile games every day. In addition, 49 percent…

    AllFacebook- 7 readers -
  • Fluent: 8% of Americans Own an Apple Watch

    … respondents said yes, while 53 percent said no. For Apple Watch owners, 77 percent said yes, while 23 percent said no. Finally, Fluent asked users if they think the “majority of Americans” will have smartwatches in 10 years, and it found that the results were evenly split–50 percent of all respondents said yes, and 50 percent said no. In terms of Apple…

    AllTwitter- 19 readers -
  • How Is Gen Z Using Social Media?

    … Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. A report from market research firm Fluent examines the online activity of Gen Z, along…

    AllFacebookin Social Facebook How To's YouTube- 19 readers -
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