Fluent

    • The political data game: How first-party data shaped the 2016 election

      Tomorrow Americans will vote in an historic presidential election featuring two of the most unconventional candidates ever to grace the national stage. If you strip away the surface you’ll find that the war wasn’t fought with rallies, stump speeches, or clever tweets. It was fought with data. Campaigns in 2016 featured the most sophisticated data operation in electoral history.

      Digidayin Social Display Mobile How To's- 11 readers -
  • First-party data will fuel the final frontier of digital marketing

    … Jordan Cohen, CMO, Fluent We’re drowning in data. Ad tech scrapes up the tiny particles of information that digital consumers leave behind, then assembles them into an approximate picture of a person. But why bother using probabilistic data, making assumptions about the consumer when you can just ask them? Self-declared data has been…

    Digiday- 18 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … of respondents said they play mobile games more often now than they did one year ago, while 24 percent said they play mobile games less often now than one year ago. Overall, free games were found to be the most popular, as 50 percent of respondents said they have never paid for a gaming application. In terms of in-app purchases, 38 percent of respondents…

    AllFacebook- 4 readers -
  • Fluent: 8% of Americans Own an Apple Watch

    … As the Apple Watch nears its one-year anniversary, customer-acquisition platform Fluent interviewed 2,578 Americans nationwide to determine their opinions on Apple’s smartwatch. Fluent found that 197 of the surveyed users (or around 8 percent) own an Apple Watch. Another 8 percent of respondents said they owned a different kind of smartwatch…

    AllTwitter- 12 readers -
  • How Is Gen Z Using Social Media?

    … Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. A report from market research firm Fluent examines the online activity of Gen Z, along…

    AllFacebookin Social Facebook How To's YouTube- 15 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic

More from around the web