Fluentbcs

  • First-party data will fuel the final frontier of digital marketing

    … Jordan Cohen, CMO, Fluent We’re drowning in data. Ad tech scrapes up the tiny particles of information that digital consumers leave behind, then assembles them into an approximate picture of a person. But why bother using probabilistic data, making assumptions about the consumer when you can just ask them? Self-declared data has been undervalued…

    Digiday- 22 readers -
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