• First-party data will fuel the final frontier of digital marketing

      Jordan Cohen, CMO, Fluent We’re drowning in data. Ad tech scrapes up the tiny particles of information that digital consumers leave behind, then assembles them into an approximate picture of a person. But why bother using probabilistic data, making assumptions about the consumer when you can just ask them? Self-declared data has been undervalued for too long in a digital mark ...

      Digiday- 18 readers -
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