Flurry

  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 15 readers -
  • Flurry: iOS Devices Led Activations Over Christmas Holiday

    … director Chris Klotzbach and marketing and analytics manager Lali Kesiraju commented: Key categories that overindexed for installs on Christmas day were messaging and social, games, music, media and entertainment and kids and family apps. Mobile users were catching up with loved ones, entertaining their guests and distracting kids, all on their devices. Check out Flurry’s complete data here. …

    AllTwitter- 17 readers -
  • U.S. Consumers Spend 133 Minutes Daily Consuming Media on Mobile Apps (Report)

    … In the eternal fight for dominance in the application space, there is tension between communication apps and media consumption apps for mobile user attention. While users seem to consume a lot of news through social media, the reality may be more shallow than it appears. A report from Flurry examines media consumption growth among apps…

    AllFacebook- 14 readers -
  • Flurry: Real-Time Analytics for Mobile Applications

    … If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need for additional integration as you use third party platforms. And if you’ve developed…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Flurry: Time Spent on Phablets Increased 334% in 2015

    … Flurry Analytics has released its 2015 Year in Review, analyzing the growth of app usage last year. The company found overall app usage increased by 58 percent in 2015, with ‘app usage’ being defined as a user opening an app and have a ‘session’ within it. Interestingly, every app category except for games saw year-over-year growth…

    AllFacebook- 9 readers -
  • Report: How Are Smartphones Sweeping Through Europe?

    … The mobile revolution has given birth to a generation of mobile addicts. According to Flurry, the mobile optimization and personalization platform from Yahoo, the revolution is being led by Europe with several countries reaching full saturation. Flurry analyzed data collected from more than 725,000 apps and 564 million mobile devices it tracks…

    Inside Facebookin How To's- 8 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 16 readers -
  • Yahoo Launches Mobile Developer Suite

    … Yahoo announced its new Mobile Developer Suite today at the company’s first Mobile Developer Conference. The platform is designed to help developers understand, measure, advertise, monetize and enhance their apps. Yahoo’s Mobile Developer Suite has five new products: Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo…

    Justin Lafferty/ AllTwitter- 9 readers -
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