Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Fmcg
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    … found that telecommunications apps have the highest opt-in rate for push notifications, at 56 percent. Telecom apps were followed by finance and travel apps, both at 51 percent, and entertainment apps at 43 percent. Overall, South America was found to have the highest iOS opt-in rate, at 44 percent. South America was followed by Africa and Asia…

    AllTwitter- 16 readers -
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    … Automakers: Holden Banks and financial institutions: Commonwealth Bank Department and online stores: Black Milk Clothing Education: Digital Photography School Electronics: Samsung Australia Entertainment: Universal Pictures Australia Fast-moving consumer goods, beverages: Coca-Cola Australia FMCG, snack foods: Ferrero Rocher Government: Queensland…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Welcome to the Next Generation of Social Marketing

    …! Now, you can compare social performance for three brands for free by industry and region. You can’t do that anywhere else. Interested in how airlines in the US fare on Twitter? We’ve got you covered. Want to look at FMCG brands in Brazil? No problem. In just a couple of clicks you can get real, actionable insights into the social performance…

    socialbakersin Twitter- 2 readers -
  • Predictive marketing: a new dimension?

    …, including brand marketers, increasingly interested in marketing automation as they become more directly involved with ecommerce, customer data capture and analysis. The sophisticated data skills of, say, a gambling company are being sought by FMCG brands but so too are the marketing automation skills often best practiced by B2B marketers…

    Ashley Friedlein/ Econsultancyin Paid Search- 4 readers -
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