Fmcg

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Fmcg
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent…

    AllTwitter- 24 readers -
  • What Were Australia’s Top Facebook Pages in 1Q 2015?

    … The top Facebook page in Australia in terms of engagement in the first quarter of 2015 was Fifi and Dave, while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse. Radio was the top industry in terms of engagement during…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Welcome to the Next Generation of Social Marketing

    …! Now, you can compare social performance for three brands for free by industry and region. You can’t do that anywhere else. Interested in how airlines in the US fare on Twitter? We’ve got you covered. Want to look at FMCG brands in Brazil? No problem. In just a couple of clicks you can get real, actionable insights into the social performance…

    socialbakersin Twitter- 4 readers -
  • Predictive marketing: a new dimension?

    …, including brand marketers, increasingly interested in marketing automation as they become more directly involved with ecommerce, customer data capture and analysis. The sophisticated data skills of, say, a gambling company are being sought by FMCG brands but so too are the marketing automation skills often best practiced by B2B marketers…

    Ashley Friedlein/ Econsultancyin Paid Search- 4 readers -
Get the top posts daily into your mailbox!