• Google is using CES to catch up to Amazon in battle of voice assistants

      It’s impossible to avoid Google in Las Vegas this week at the Consumer Electronics Show. The company has a massive tent (complete with a slide and a ball pit) at the convention center; it has countless digital “Hey Google” billboards and other ads for Google Home and Google Assistant all over the Strip; and it even hired staffers to direct people to various Google events and me ...

      Digidayin Google- 13 readers -
    • ‘Good for business but bad for your soul’: Overheard at CES

      CES is a relentless beast as media companies, marketers and tech giants spend the week in Las Vegas rotating through countless meetings, tech activations and parties. The official story of this year’s conference has been around Google and Amazon’s battle over voice assistants, over-the-top video streaming and one poorly timed blackout.

      Digiday- 12 readers -
  • The 2018 Digiday CES Awards

    … Another CES is in the books — and as the organizers would say, it was the biggest one yet. Some companies and executives had a splendid week in Las Vegas, while others could have fared better. Here’s who won and lost at CES 2018. The real CES impresarios: MediaLink, as usual. Thirstiest company: Google. It was everywhere. Best rumor: Turner…

    Digiday- 11 readers -
  • OTT video takes center stage for TV networks at CES

    … in U.S. households, it’s a pitch that marketers are becoming receptive to. “OTT is now just another mainstream viewing option, together with cable and satellite, and it is increasingly the first option,” said Peter Csathy, founder of media advisory firm Creatv Media. “It’s the new normal.” The post OTT video takes center stage for TV networks at CES appeared first on Digiday. …

    Digiday- 14 readers -
  • Why Wired is hosting its Conde Nast sister brands at CES this year

    … time with marketers, as CES has turned into a major meetings hotbed for marketers, publishers and ad agencies. Condé Nast is sending more than 50 people to the show in part because it reorganized its sales teams to sell by ad categories rather than by title, but also because CES has grown into a media tentpole. “Clearly, the technology [at CES…

    Digiday- 12 readers -
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