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    • 2017 Predictions for Mobile Marketing and Loyalty Trends

      Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...

      AllFacebookin Mobile- 19 readers -
    • Influencer Marketing: The End of Bad Ads

      Going back 10 years ago, ads were disruptions. We didn’t have a choice–if you wanted to watch the big game, you had to suffer through endless beer commercials. Now, content is everywhere (there’s almost too much), and we don’t have to watch ads anymore. In fact, the largest predictable spike in Twitter usage each week is during television breaks for nationally televised sporting events.

      AllFacebookin Twitter- 16 readers -
    • Facebook Under Fire: Do Marketers Care?

      Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars.

      AllTwitterin Social Facebook- 13 readers -
  • Persicope Lets Broadcasters Send Share, Follow Invitations to Viewers

    … Periscope released an update for its iOS application, which includes a new tool for broadcasters and a viewer action button for viewers. With this update, when a user is broadcasting, they can now send an invitation to their viewers to follow their account or to share their broadcast from the broadcaster actions area. Elsewhere, viewers can…

    AllTwitterin Twitter- 12 readers -
  • The White House Details its Social Media Transition Plans

    …: We’ll follow a similar approach with other official accounts on platforms including Medium, Tumblr and YouTube. These presences will be made available to the 45th White House, including the “White House” username, /WhiteHouse URL and the followers, but start with no content on the accounts. The Obama White House content will be preserved and accessible in the same manner as all other presidential records and continue to be available on the platform at a new URL. Readers: Do you follow the White House on social media? …

    Inside Facebookin Social Facebook Twitter YouTube- 8 readers -
  • Periscope Removes Follower Requirements From VIP Program

    … Following the reveal of its VIP Program in September, Periscope announced that it changed the requirements users must meet before being eligible for the program. The Periscope VIP Program gives eligible broadcasters access to a variety of benefits, including badges on their Periscope profiles and “prioritization in people search results.” When…

    AllFacebookin Twitter- 12 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • LinkedIn App Adds Feed Controls, Save, Enhanced Search

    …. And the app’s search box now enables users to search for articles by topic or hashtag. Birkeland added: These features were designed to help you stay informed on topics that matter to you. We know that you’re busy, but it shouldn’t be hard for you to stay up-to-date. Delivering smart content directly to your mobile phone that’s ready to read…

    David Cohen/ Inside Facebook- 10 readers -
  • Vice Presidential Debate on Twitter: Solid Win for Mike Pence

    … Mike Pence was the subject of 60 percent of conversation on Twitter during Tuesday night’s vice presidential debate, while just 40 percent was about Tim Kaine. Twitter reported that the Republicans’ edge prevailed in discussion about the presidential candidates Tuesday night, with 63 percent about Donald Trump and 37 percent about Hillary…

    David Cohen/ AllFacebookin Social Twitter- 11 readers -
  • Periscope Unveils VIP Program, Will Reward Popular Broadcasters

    … Periscope announced that it is rolling out a VIP Program, which will give popular broadcasters access to special rewards, including a VIP badge for their profiles. In addition to receiving a VIP badge, VIP users will have the chance to be included in a “rotating list of broadcasters for people to follow.” The VIP Program will offer three…

    AllTwitterin Twitter- 9 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … early in the season and owning them throughout the season. Accompanying these hashtags with existing hashtags that are already trending over social media will help build momentum and increase followers. Hashtags should also be incorporated into all paid and organic social media posts. Consistency is very important, as is the relevancy and creativity…

    AllTwitter- 12 readers -
  • Are Hashtags Really Useful for Twitter Marketing? (Infographic)

    … be detrimental to your campaigns. Of the tweets analyzed by Venngage, only 35 percent of the accounts tweeting to the selected hashtags were genuine. Nearly 57 percent were questionable accounts, with high numbers of followers/follows, or odd like/share habits. And 7 percent of the accounts were “zerospam” accounts–accounts with zero followers–less than…

    AllFacebookin Social Twitter- 10 readers -
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