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    • 3 Ways to Spark Successful Relationships With Micro-Influencers

      As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off. This year saw several marketing and advertising strategies take off—even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool in 2017.

      AllTwitterin Social- 15 readers -
    • Make the Most of Twitter: How DMs Can Personalize Your Brand

      Direct messages have a reputation of being spammy. Plenty of bad automated responses circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than emails, and they increase your ...

      AllTwitterin Social Twitter How To's- 12 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    … YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise…

    David Cohen/ AllTwitterin Social Google YouTube- 11 readers -
  • Facebook Journalism Project: A Complete Guide

    … and emerging business models, and the social network will host hackathons and regular meetings with publishing partners. Highlights follow: While we’ve worked with our news partners on this in the past, as part of the Facebook Journalism Project we’ll begin an even deeper collaboration with news organizations across the spectrum, connecting our product…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Tom Brady Huddles Up With Instagram

    … By David Cohen on Jan. 9, 2017 - 3:00 PM New England Patriots quarterback Tom Brady spent some of his free time during his club’s National Football League postseason bye week joining Instagram. Brady had already collected more than 768,000 followers at the time of this post. He used Instagram’s parent company to announce his account, posting the video below via Facebook Live: Readers: What do you expect to see Brady share on Instagram? …

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • How Instagram Users Shop for Tech Products

    …-related accounts are male, versus 44 percent female. The largest age group in this category is 25 through 34. “Tech-hungry Instagrammers” are active seven days per week and every day of the month, and the peak time for them is 8 a.m. to 10 a.m. PT. “Tech-savvy Instagrammers” have twice as many followers as average Instagram users and follow 2.6…

    David Cohen/ AllTwitterin Social Facebook How To's- 12 readers -
  • Vine Out, Vine Camera In Jan. 17

    …, comments and revines, but video messages and the comments themselves will not be included. Users can also request to download their Vines via email. Jon Russell of TechCrunch also pointed out that Giphy rolled out a tool enabling users to convert Vines to GIFs. Vine users: Are you in mourning? …

    David Cohen/ AllFacebookin Social Twitter- 12 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Vine to Be Replaced By ‘Pared-Down’ Vine Camera App

    … to create 6.5-second looping videos and share them to Twitter or save them to their smartphones. The Vine team also said it will provide a way for Vine users to migrate their followers to their Twitter accounts “in the coming days.” Finally, all Vine users can now download their Vines via the app or the Vine website. Vine added a frequently asked…

    David Cohen/ Inside Facebookin Twitter- 11 readers -
  • Instagram Rolls Out New User Safety Tools

    … of an ongoing commitment to user safety. Systrom detailed the Facebook-owned photo- and video-sharing network’s new comment control features: Comments are where the majority of conversation happens on Instagram. While comments are largely positive, they’re not always kind or welcome. Previously, we launched the ability to filter comments based on keywords…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Instagram’s Best of 2016

    … Selena Gomez absolutely crushed it on Instagram in 2016, accounting for eight of the 10 most-liked posts of the year, with soccer superstar Cristiano Ronaldo responsible for the other two. Gomez also topped the Facebook-owned photo- and video-sharing network in followers (103 million) and followers added in 2016 (more than 50 million…

    David Cohen/ AllTwitter- 11 readers -
  • Influencer Marketing: The End of Bad Ads

    … bags, you’d complain to your close circle. In 2016, if an airline loses your bags, you complain to your 100,000 Twitter followers. Today, people have the power, not brands. Smart brands are catching on, galvanizing the Twitter fingers instead of fighting them, and influencer marketing has grown exponentially in the past five years. Reports have…

    AllFacebookin Twitter- 18 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … of marketers identify that the ability to make data-guided decisions is one of the most important capabilities, but only 10 percent believe they are effective at feeding insights about customer behaviors back into the organization to improve performance. Measuring campaign success on whether or not an email was opened won’t cut it anymore. Companies…

    AllFacebookin Mobile- 20 readers -
  • Persicope Lets Broadcasters Send Share, Follow Invitations to Viewers

    … Periscope released an update for its iOS application, which includes a new tool for broadcasters and a viewer action button for viewers. With this update, when a user is broadcasting, they can now send an invitation to their viewers to follow their account or to share their broadcast from the broadcaster actions area. Elsewhere, viewers can…

    AllTwitterin Twitter- 13 readers -
  • Facebook Under Fire: Do Marketers Care?

    …, follower counts: Followers will decline 5 percent or less after the bug fix. The most important metric affecting brand advertisers is the increase of “video views to 100 percent” by 35 percent. Given that this metric positively impacts performance, advertisers will see no problem with this change. The metric was understated because the audio-track…

    AllTwitterin Social Facebook- 13 readers -
  • The White House Details its Social Media Transition Plans

    …: We’ll follow a similar approach with other official accounts on platforms including Medium, Tumblr and YouTube. These presences will be made available to the 45th White House, including the “White House” username, /WhiteHouse URL and the followers, but start with no content on the accounts. The Obama White House content will be preserved and accessible in the same manner as all other presidential records and continue to be available on the platform at a new URL. Readers: Do you follow the White House on social media? …

    Inside Facebookin Social Facebook Twitter YouTube- 9 readers -
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