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  • Make the Most of Twitter: How DMs Can Personalize Your Brand

    … Direct messages have a reputation of being spammy. Plenty of bad automated responses circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than…

    AllTwitterin Social Twitter How To's- 17 readers -
  • YouTube Adds ‘On the Rise’ Section to Trending Tab

    … YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for musical artists, Artist on the Rise…

    David Cohen/ AllTwitterin Social Google YouTube- 15 readers -
  • Facebook Journalism Project: A Complete Guide

    … Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Tom Brady Huddles Up With Instagram

    … By David Cohen on Jan. 9, 2017 - 3:00 PM New England Patriots quarterback Tom Brady spent some of his free time during his club’s National Football League postseason bye week joining Instagram. Brady had already collected more than 768,000 followers at the time of this post. He used Instagram’s parent company to announce his account, posting the video below via Facebook Live: Readers: What do you expect to see Brady share on Instagram? …

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • How Instagram Users Shop for Tech Products

    … the general U.S. population. Among that group, 69 percent said they use their smartphones to purchase products more frequently than they did in the past. Nearly one-half of respondents who bought electronics did so online, and one-quarter of that group did so via their smartphones. Instagram also found that: 56 percent of users who follow tech…

    David Cohen/ AllTwitterin Social Facebook How To's- 14 readers -
  • Vine Out, Vine Camera In Jan. 17

    … added a frequently asked questions page with additional details, including: Once Vine Camera is live, users will no longer be able to download their Vines via the app. In order to transfer followers, Vine and Twitter accounts must be public, and they must be linked in users’ settings. Downloaded Vines will include captions and totals for likes…

    David Cohen/ AllFacebookin Social Twitter- 13 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … a fortune. Our study found that as an influencer’s follower count rose, its engagement (likes and comments) with those followers decreased. The real sweet spot for an influencer’s follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives…

    AllTwitterin Social- 16 readers -
  • Instagram in 2016 (Infographic)

    … Featured Jobs Zeppelin Hall Beer Garden Social Media Strategist Grand Street Property Management Downtown Jersey City Digital Marketing Manager Peanut Butter & Co. New York City, New York (US) Social Media Coordinator Green Flash Brewing Company San Diego, California Growth Hacker (Web Developer, Digital Marketing) Contactually Washington…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … that know how to position and manage themselves as platforms for self-organization can make Google-like growth almost template driven. I’ve been meaning to write this post for a while, and yesterday my other good friend, Mark Schaefer, was the catalyst. Mark shared the trademarked Palmolive byline, Attacks Grease on Contact. Hence the name…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • Vine to Be Replaced By ‘Pared-Down’ Vine Camera App

    … to create 6.5-second looping videos and share them to Twitter or save them to their smartphones. The Vine team also said it will provide a way for Vine users to migrate their followers to their Twitter accounts “in the coming days.” Finally, all Vine users can now download their Vines via the app or the Vine website. Vine added a frequently asked…

    David Cohen/ Inside Facebookin Twitter- 12 readers -
  • Instagram Rolls Out New User Safety Tools

    … Instagram revealed three new safety tools Tuesday: the ability to turn off commenting, to remove followers from private accounts and to anonymously report posts that hint at the intention of self-injury. Co-founder and CEO Kevin Systrom detailed the new options in a blog post, adding that Tuesday’s announcement marks the first steps…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Instagram’s Best of 2016

    …). Meanwhile, Disney properties were the most-Instagrammed locations in 2016 based on global geotagging data, and Halloween was the year’s most-Instagrammed day. Finally, #love was the top Instagram hashtag of 2016. The 10 most-liked posts of 2016 were: Selena Gomez (pictured above) Selena Gomez Selena Gomez Selena Gomez Selena Gomez Cristiano Ronaldo…

    David Cohen/ AllTwitter- 13 readers -
  • Influencer Marketing: The End of Bad Ads

    … found that campaigns featuring social media influencers see a return on investment 11 times greater than traditional digital campaigns. Additionally, customers acquired through influencer-centric campaigns are 37 percent more loyal. Why? People trust their friends more than they trust brands; in an online purchase decision, authenticity is king…

    AllFacebookin Twitter- 20 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 21 readers -
  • Persicope Lets Broadcasters Send Share, Follow Invitations to Viewers

    … now tap a “…” button next to the comment box when they’re watching a broadcast to bring up a list of viewer actions. This list allows users to quickly follow the broadcaster, share the broadcast with others, hide the broadcast’s chat or report the broadcast. Periscope is available to download for free on the iTunes App Store. Readers: What do you think of these Periscope updates? …

    AllTwitterin Twitter- 15 readers -
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