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Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...
Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means.
When Twitter began showing favorites and follows in the Twitter timeline, there was a lot of confusion about why this would trigger. Some users were seeing it consistently, while others weren’t seeing it at all. According to a tweet by Twitter CEO Dick Costello, Twitter will show favorites (and presumably follows, which I also verified) when a user pulls down to refresh Twitte ...