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  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … they’d rather look up information on their smartphones while shopping than speak to an employee. Retailers have reacted to this shift by investing in hyperlocal technologies like beacons and mobile apps to engage customers in real time via their mobile devices. But many are finding that use of these services is low because consumers don’t realize…

    Stephanie Miles/ Street Fight- 27 readers -
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