For Further Study

  • Your Ecommerce Return Policy, Farting Hippos, Poor Web Design

    … The Conversion Scientists are reading some good stuff at the moment. Do you have any to add? “I don’t know about you, but anytime I see or hear mention of a story about a dog or a cute panda sneezing or a hippo farting, I get excited and immediately need to read or see more.” The kind of traffic that comes to a “Clickbait” headline is often…

    The Conversion Scientist- 12 readers -
  • Why We Need CRO and Personality Traits of CRO Experts

    … What are the Conversion Scientists reading these days? Forbes doesn’t mince words when talking about CRO. Author Niel Patel has built several online businesses, including CrazyEgg and KISSMetrics. He would know. The article starts off with a great insignt: “Conversion optimizaiton works.” So, how did you do this year? Read more. 23.4…

    The Conversion Scientist- 14 readers -
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