Forbes Insights

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … chain could push a local campaign offering discounted iced beverages for the day. Getting personal with your customers Acquiring new customers is important, but retaining your best customers is critical. According to Forbes Insights/Sailthru, companies that increased their spend on retention in the past one to three years had a nearly 200 percent…

    AllFacebookin Mobile- 26 readers -
  • Businesses Use Data to Improve Online Customer Service (Report)

    … are at the forefront of efforts to improve customer service online, which is notoriously bad. Historically, social customer service, while adopted increasingly by users, is a terrible way to get speedy service. Consumers want more flexible solutions, including mobile applications and live chat, but companies still seem to miss the mark. To deliver…

    AllFacebook- 16 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … difficult. Therefore, price is one of their considerations but it’s not the top one. I get this. When I was at The Economist, I tried to find lower priced market research vendors. Since their price wasn’t sufficiently cheaper, I chose the Tiffany brand that other Economist marketers used. It made my life easier. B2B clients want to work…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
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