Forbes Insights

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … through their mobile devices. Here are some predictions to help curate mobile marketing strategies heading into the new year. Toss out the legacy marketing stack and take a look at single-view technology The old days of mass campaign emails pushed out through legacy marketing stacks are behind us now. According to McKinsey & Co., 83 percent…

    AllFacebookin Mobile- 20 readers -
  • Businesses Use Data to Improve Online Customer Service (Report)

    … Data has become a crucial factor for doing business online, and many see analytics as the path to better customer service. Personalization leads to higher conversion and engagement, but how does it impact the quality of customer service? Forbes Insights and SAS surveyed 357 senior executives worldwide, and their responses point to how…

    AllFacebook- 12 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … effective in driving their business. 80% of customers expect engagement and 73% of customers consider competitors post-purchase according to Forbes Insights. Although sellers aren’t focused on this content yet. This is another opportunity. Translation: Your sale doesn’t stop with the purchase and implementation. You need to be there for your…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
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