Forbes Insights

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … chain could push a local campaign offering discounted iced beverages for the day. Getting personal with your customers Acquiring new customers is important, but retaining your best customers is critical. According to Forbes Insights/Sailthru, companies that increased their spend on retention in the past one to three years had a nearly 200 percent…

    AllFacebookin Mobile- 23 readers -
  • Businesses Use Data to Improve Online Customer Service (Report)

    … are at the forefront of efforts to improve customer service online, which is notoriously bad. Historically, social customer service, while adopted increasingly by users, is a terrible way to get speedy service. Consumers want more flexible solutions, including mobile applications and live chat, but companies still seem to miss the mark. To deliver…

    AllFacebook- 12 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … effective in driving their business. 80% of customers expect engagement and 73% of customers consider competitors post-purchase according to Forbes Insights. Although sellers aren’t focused on this content yet. This is another opportunity. Translation: Your sale doesn’t stop with the purchase and implementation. You need to be there for your…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
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