Forbes Insights

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … chain could push a local campaign offering discounted iced beverages for the day. Getting personal with your customers Acquiring new customers is important, but retaining your best customers is critical. According to Forbes Insights/Sailthru, companies that increased their spend on retention in the past one to three years had a nearly 200 percent…

    AllFacebookin Mobile- 33 readers -
  • Businesses Use Data to Improve Online Customer Service (Report)

    … Data has become a crucial factor for doing business online, and many see analytics as the path to better customer service. Personalization leads to higher conversion and engagement, but how does it impact the quality of customer service? Forbes Insights and SAS surveyed 357 senior executives worldwide, and their responses point to how…

    AllFacebook- 16 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … Improve Content Marketing To Make Your Sales Team Happy B2B customers have changed how they buy causing B2B customer-vendor disconnects that hurt sales and extend the purchase process. This isn’t a news flash. Research has shown that B2B clients are 57% or more of the way through the purchase process before they contact vendors. Content…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
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