Forbes Insights

    • 2017 Predictions for Mobile Marketing and Loyalty Trends

      Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...

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  • Businesses Use Data to Improve Online Customer Service (Report)

    … Data has become a crucial factor for doing business online, and many see analytics as the path to better customer service. Personalization leads to higher conversion and engagement, but how does it impact the quality of customer service? Forbes Insights and SAS surveyed 357 senior executives worldwide, and their responses point to how…

    AllFacebook- 11 readers -
  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … Improve Content Marketing To Make Your Sales Team Happy B2B customers have changed how they buy causing B2B customer-vendor disconnects that hurt sales and extend the purchase process. This isn’t a news flash. Research has shown that B2B clients are 57% or more of the way through the purchase process before they contact vendors. Content…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
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