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… Video ad spending to total $6.99 billion in 2015, which represents just 3.7 percent of the $189.25 billion total media ad spending. While spending on television will continue to increase, growth has plateaued, and the TV channel will lose share of paid media ad spending throughout eMarketer’s forecast period to digital placements. I’m sure…
… the forecast period. Despite healthy growth, television’s share of global ad spend is expected to fall slightly over the next few years as desktop and mobile Internet grow much faster. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands…
…Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Source: Twitter While its now longer the new kid on the block in social media, Vine is proving itself to be surprisingly strong as a tactic for public relations.