Forecast Period

In finance, the forecast period is the time period in which the individual yearly cash flows are input to the discounted cash flow formula. Cash flows after the forecast period can only be represented by a fixed number such as the compound annual growth rate. There are no fixed rules for determining the duration of the forecast period. This article covers three methods of determining the forecast period.
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    … Global advertising spend will increase 4.9% in 2015 and total $545 billion, according to recent projections from ZenithOptimedia, which expects the growth based primarily on an anticipated rise in overall global GDP in 2015. However, the 2015 increase is projected to be slightly less than 2014's 5.1% because of a lack of major events…

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