Forrester

  • The Future of Content Marketing Isn’t Content Marketing

    … song from The Lego Movie. (Which was the Greatest Content Marketing Program Ever™, as anyone in the industry will tell you.) While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • Are You Crushing Your Business Social Media Use?

    … How To Use Social Media To Drive Business Success [Research] Does your business social media use support and grow your company? Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return? Not sure? Don’t worry you’re not alone. While most business…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • The Interactive Content Marketing Purchase Funnel Guide

    … new iterations of the purchase journey reveal that shoppers don’t take the same path. Here are McKinsey’s and Forrester’s versions. Iterative Loop of Customer Purchase Journey – McKinsey [Chart] Buyer behavior causes the purchase funnel to get complicated – Forrester [Chart] These maps illustrate how visitors break out of the linear approach…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Why Visibility Is Key for Content Marketing Success

    … for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Visibility, in particular, proved to be the word that was repeated most…

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • 5 Customer Experience Lessons From Your Mother

    … Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof of your…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 25 readers -
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