Forrester

    • Why Visibility Is Key for Content Marketing Success

      It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that new product announcement? Did Mary really submit the latest draft of her blog post to Fred yesterday? Larry wants to accelerate the new campaign, so what can w ...

      Dillon Baker/ The Content Strategistin Content- 23 readers -
  • 5 Customer Experience Lessons From Your Mother

    … experience drives long-term brand and business growth. Forrester’s Harley Manning defined customer experience across different marketing media in a chart in 2010. 5 Customer Experience Lessons From Mom For marketers seeking customer experience lessons, mothers are a great source of time-testing wisdom. They’ve spent years dealing with an often willful…

    Heidi Cohen/ Heidi Cohen- 20 readers -
  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 25 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … – such as integrating and analyzing customer data. For example, eConsultancy found that moving data between systems (74%) is amongst the most painful marketing challenges Tweet This!, and Bluewolf found that70% of Salesforce users have to enter the same data into multiple systems Tweet This!. Azuqua is helping businesses solve this ‘pain…

    Marketing Technology Blog- 15 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    …. In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond. Photo Credit: http://www.morguefile.com/archive/display/719176 …

    Heidi Cohen/ Heidi Cohenin Social- 34 readers -
  • How The 2015 B2B Purchase Decision Process Has Changed

    … and personalize the purchase process. Specifically, What content business buyers seek and consume? Where do business buyers find the content they need? What do business buyers do next in the purchase process? To better understand the 2015 B2B purchase decision process, McKinsey developed the B2B Customer Decision Journey (CDJ). This model emphasizes…

    Heidi Cohen/ Heidi Cohenin Content How To's- 28 readers -
  • VB Insight: Analysts and Affordable, Real-World Reports

    … Money on Facebook and Twitter, a $499 report from Forrester that juxtaposes every strategy that Bryant has utilized effectively to grow demand and profits for the companies he works for. Introducing VB Insight Through a great relationship with Ian Cleary, we connected with VentureBeat and have begun drafting our first Analyst report for VB Insight…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • New Report Suggest Brands Remain Ambivalent About Local Search

    … Last month, Facebook announced plans to further reduce the organic reach of promotional content — a decision that sent shockwaves through the brand marketing community. Nate Elliot, an analyst at Forrester Research, called out for marketers to stop making the social networking site the center http://streetfightmag.com/wp-admin/post.php?post=39898…

    Steven Jacobs/ Street Fight- 8 readers -
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