Forrester

  • The Future of Content Marketing Isn’t Content Marketing

    … song from The Lego Movie. (Which was the Greatest Content Marketing Program Ever™, as anyone in the industry will tell you.) While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • Are You Crushing Your Business Social Media Use?

    … go it alone. Get senior management buy-in and support as well as Human Resources and Legal. Share your business social media plans. Social media by its nature is public. Don’t treat your strategy and plans top secret in your organization. How Businesses Measure Social Media Like other social media research findings, most marketers measure easy…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • The Interactive Content Marketing Purchase Funnel Guide

    …-ending social media feeds, always-on apps, and time consuming games. 81% of marketers agree: interactive content is more effective at attracting attention than static content. (@Hubspot) Here’s how these 3 food categories apply to interactive content: Snacks: Attract attention. Yields increased traffic, time-on-site. Also improved branding and shares…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Why Visibility Is Key for Content Marketing Success

    … for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Visibility, in particular, proved to be the word that was repeated most…

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • 5 Customer Experience Lessons From Your Mother

    … yourself in their shoes. Sample of a marketing persona via Hubspot Don’t be overbearing. I get that it’s difficult to let a prospect have space but, like children, don’t push them or they may get obstinate. Speak to your audience in language they understand, namely human. Skip the corporate-speak. 2. Customer Experience Lesson: “No good deed goes…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 25 readers -
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