Forrester

    • The Interactive Content Marketing Purchase Funnel Guide

      Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase funnel.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • Are You Crushing Your Business Social Media Use?

      How To Use Social Media To Drive Business Success [Research] Does your business social media use support and grow your company? Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return? Not sure? Don’t worry you’re not alone.

      Heidi Cohen/ Heidi Cohenin Social- 10 readers -
  • Why Visibility Is Key for Content Marketing Success

    … for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Visibility, in particular, proved to be the word that was repeated most…

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • 5 Customer Experience Lessons From Your Mother

    … Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof…

    Heidi Cohen/ Heidi Cohen- 24 readers -
  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 25 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when…

    Marketing Technology Blog- 15 readers -
  • Affiliate Marketing – One of Top Customer Acquisition Methods

    For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has been conducted and published, and (b) more brands have been giving affiliate marketing a try.

    Geno Prussakov/ Geno Prussakov- 28 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    …. In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond. Photo Credit: http://www.morguefile.com/archive/display/719176 …

    Heidi Cohen/ Heidi Cohenin Social- 36 readers -
  • How The 2015 B2B Purchase Decision Process Has Changed

    … the point when the prospect first discovers your content online. (Of course, for more expensive or complex sales, this can be higher.) Given this diverse self-serve model, Forrester found that B2B buyers find 3 pieces of content about your firm for each piece of content your organization has created. This other content can come from a wide variety…

    Heidi Cohen/ Heidi Cohenin Content How To's- 29 readers -
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