• 5 Customer Experience Lessons From Your Mother

      Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof of your marketing acumen. Yet they’re human beings.

      Heidi Cohen/ Heidi Cohen- 16 readers -
  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 24 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when…

    Marketing Technology Blog- 15 readers -
  • Interview: Jessica Stephens, SmartFocus CMO, on Real-Time Interaction Management

    … preferred customer touchpoints. In their new Wave report The Forrester Wave™: Real-Time Interaction Management, Q3 2015, Forrester Research, Inc. has cited The Message Cloud by SmartFocus as a Strong Performer in the real-time interaction management (RTIM) providers market. Download your complimentary Forrester RTIM 2015 Wave Report and find out what Forrester Research, Inc. says about RTIM and SmartFocus. Why You Need The Message Cloud from SmartFocus © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … on their usefulness. Think of your Pinterest image as your magazine cover to pull prospective readers into your content. On Pinterest, photo size counts. Use images that are 1102 pixels high by 735 pixels wide. Create a pin template. This tip is straight out of the Peg Fitzpatrick playbook. (Note: She batches her pins.) The goal is to speed up…

    Heidi Cohen/ Heidi Cohenin Social- 34 readers -
  • How The 2015 B2B Purchase Decision Process Has Changed

    … the point when the prospect first discovers your content online. (Of course, for more expensive or complex sales, this can be higher.) Given this diverse self-serve model, Forrester found that B2B buyers find 3 pieces of content about your firm for each piece of content your organization has created. This other content can come from a wide variety…

    Heidi Cohen/ Heidi Cohenin Content How To's- 27 readers -
  • VB Insight: Analysts and Affordable, Real-World Reports

    … Money on Facebook and Twitter, a $499 report from Forrester that juxtaposes every strategy that Bryant has utilized effectively to grow demand and profits for the companies he works for. Introducing VB Insight Through a great relationship with Ian Cleary, we connected with VentureBeat and have begun drafting our first Analyst report for VB Insight…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • New Report Suggest Brands Remain Ambivalent About Local Search

    … Last month, Facebook announced plans to further reduce the organic reach of promotional content — a decision that sent shockwaves through the brand marketing community. Nate Elliot, an analyst at Forrester Research, called out for marketers to stop making the social networking site the center…

    Steven Jacobs/ Street Fight- 8 readers -
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