Forrester

  • How to Thrive in the Post Digital World

    … When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world…

    Lee Odden/ TopRank®in How To's- 19 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … together to create a superior customer experience. Thomas Enochs, VP of Customer Success at Chef Azuqua for Customer Success features over 40 application integrations, including FullContact, Gainsight, Marketo, Salesforce, Workfront and Zendesk, and 15 purpose-built workflows. At each stage in the customer journey, Azuqua lets business users connect…

    Marketing Technology Blog- 15 readers -
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    … Pinterest: The Visual Discovery Search Engine Marketers Overlook Is Pinterest part of your search marketing strategy? Read that question again. I want to make sure you didn’t replace the word search with the word social. Pinterest is characterized as a female dominated social media platform. At Social Media Marketing World 2015, Guy Kawasaki…

    Heidi Cohen/ Heidi Cohenin Social- 30 readers -
  • How The 2015 B2B Purchase Decision Process Has Changed

    … the point when the prospect first discovers your content online. (Of course, for more expensive or complex sales, this can be higher.) Given this diverse self-serve model, Forrester found that B2B buyers find 3 pieces of content about your firm for each piece of content your organization has created. This other content can come from a wide variety…

    Heidi Cohen/ Heidi Cohenin Content How To's- 23 readers -
  • VB Insight: Analysts and Affordable, Real-World Reports

    … Money on Facebook and Twitter, a $499 report from Forrester that juxtaposes every strategy that Bryant has utilized effectively to grow demand and profits for the companies he works for. Introducing VB Insight Through a great relationship with Ian Cleary, we connected with VentureBeat and have begun drafting our first Analyst report for VB Insight…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • New Report Suggest Brands Remain Ambivalent About Local Search

    … Last month, Facebook announced plans to further reduce the organic reach of promotional content — a decision that sent shockwaves through the brand marketing community. Nate Elliot, an analyst at Forrester Research, called out for marketers to stop making the social networking site the center http://streetfightmag.com/wp-admin/post.php?post=39898…

    Steven Jacobs/ Street Fight- 8 readers -
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