Forrester Consulting

  • Infographic: The Problem With Personalized Marketing

    … I love Old Navy. It’s one of the few brands I let into my personal inbox, and I often open and read the company’s messages. Emails with subject lines like “Nicole, Your Shopping Bag Has Abandonment Issues” remind me to decide what items I’m going to buy in a way that’s clear and playful, which makes me happy to do so. However, Old Navy also…

    Nicole Dieker/ The Content Strategist- 16 readers -
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