Forrester Consulting

  • Infographic: The Problem With Personalized Marketing

    … specific to me. I had no idea there was a personalized recommendation inside, so I missed the brand’s attempt to market clothing that I might have been interested in. A new infographic from Forrester Consulting and SAP Hybris takes a closer look at the issue of personalized marketing—an area where many of us could improve. Although 66 percent…

    Nicole Dieker/ The Content Strategist- 13 readers -