Forrester Research

Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney . The firm has 27 sales locations worldwide.
Posts about Forrester Research
  • Digital Media Buying Demystified (Infographic)

    … Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying…

    AllFacebookin Display EMail- 18 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    …-driven social media has the ability to increase brand awareness and engagement and to drive sales. We encourage you to use these strategies and techniques as a starting point to layout the framework for your holiday social media campaign. Tom Stockham is CEO of influencer marketing company Experticity. Image courtesy of Shutterstock. …

    AllFacebookin Social- 20 readers -
  • Social Intelligence Is Changing Market Research

    … to market research. The 2016 customer demands more. They want you to adapt to their constantly changing interests, behavior and preferences. It’s not about personalization, but relevancy. With the right insight, marketers can create and deliver extremely targeted content, offers and ads to appeal specifically to very defined segments…

    AllTwitterin Social Google- 22 readers -
  • Internet Users Want a More Personalized Ad Experience (Report)

    … Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting out of advertising entirely, and they’re skeptical of marketing content in general. A report from interactive video platform Rapt Media analyzes current trends and offers advice for moving forward. 95 percent of users surveyed said…

    Inside Facebookin Social- 19 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    … Successful brands are taking strategic advantage of using social data and social analytics to build more insightful and customer-driven campaigns that realize business impact and social return on investment. As Mark Twain once said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so…

    AllFacebookin Social- 27 readers -
  • Embracing the Power of Superfans and Social Media

    … social media to find superfans and deepen their engagement with and loyalty to a brand: Identify superfans by using social media data: Each brand needs to determine for itself what constitutes a superfan. Retailers, for example, often measure purchase frequency and customer-spending habits. Consumer-packaged-goods brands, on the other hand, often…

    Inside Facebookin Social Twitter- 20 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to Fandango. For instance, Fandango is making it possible for users to complete functions such as finding movie times. Facebook is not the first company to release a bot for its messaging app–bots are popular already on WeChat. But Facebook means scale, with more than 900 million people using Messenger every month. Successful incorporation of bots could…

    AllTwitterin Social Google Facebook- 19 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    … The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales today, analytics has emerged as the most important tool in any sales team’s box. Data…

    Marketing Technology Blog- 30 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 37 readers -
  • ZOG Digital’s Keyword Revenue Forecasting Tool Certified by Leading Research Firm

    … creation, paid advertising, web development and design. ZOG Digital creates, optimizes and amplifies content that enables brands to more effectively find and connect with customers. The company’s Keyword Revenue Forecasting Tool was recently certified by Forrester Research to provide accurate search and content marketing performance insights through…

    ZOG Digital Blog- 25 readers -
  • There is no community on social media

    … Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t…

    {grow}in Social Content- 24 readers -
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