Forrester Research

Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney . The firm has 27 sales locations worldwide.
Posts about Forrester Research
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … and convenient as possible for your customers. According to Forrester Research, 55 percent of online customers say they are highly likely to cancel online purchases if they can’t find fast answers to their questions. To earn and keep customers, start by optimizing your website and your checkout process for mobile. Next, specifically target those…

    AllFacebookin Social- 14 readers -
  • Social Intelligence Is Changing Market Research

    … down to the individual, providing marketers with hundreds more potential data points to integrate with customer data from other channels. In The Social Intelligence Playbook for 2016, Forrester Research acknowledges that while most business-to-consumer marketing professionals now understand the importance of social media, many miss opportunities…

    AllTwitterin Social Google- 18 readers -
  • Internet Users Want a More Personalized Ad Experience (Report)

    … if they could customize it to their interests, and 48 percent said they would spend more time if they could control it by clicking through it themselves. In fact, this approach could lead to 62 percent more users seeking out more information about the brand, and 53 percent would be more likely to remember the brand as a result. According to Forrester…

    Inside Facebookin Social- 14 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    ….” This is particularly poignant when looking at social programs and campaigns. Thinking you know what will resonate or drive success without research is the kiss of death. Launching a social campaign without conducting a thorough social analysis of your target markets, segments, consumers and past campaigns can lead to subpar results. It is critical…

    AllFacebookin Social- 20 readers -
  • Embracing the Power of Superfans and Social Media

    …, superfans will continue to move into the spotlight. Their power to move brands is without parallel. It’s time for brands to build their relationships with them in ways that respect and value their importance. Learn more about activating superfans in this white paper: From Loyalty to Advocacy: Nine Ways to Build an Army of Superfans. Geoff Smith is the chief marketing officer of multichannel loyalty and engagement solutions provider CrowdTwist. Image courtesy of Shutterstock. …

    Inside Facebookin Social Twitter- 13 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to Fandango. For instance, Fandango is making it possible for users to complete functions such as finding movie times. Facebook is not the first company to release a bot for its messaging app–bots are popular already on WeChat. But Facebook means scale, with more than 900 million people using Messenger every month. Successful incorporation of bots could…

    AllTwitterin Social Google Facebook- 13 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    …,” linking the changes to an unhealthy focus on likes, which can affect someone’s value and self-worth. Musician John Mayer has come out in support of up-and-coming artists and creators who he feels will be impacted by these changes–a stance taken by this Change.org petition, but also expanded to include small businesses. Others claim that the shift…

    Inside Facebookin Facebook Twitter- 17 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    … The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales today, analytics has emerged as the most important tool in any sales team’s box. Data…

    Marketing Technology Blog- 23 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 31 readers -
  • ZOG Digital’s Keyword Revenue Forecasting Tool Certified by Leading Research Firm

    … creation, paid advertising, web development and design. ZOG Digital creates, optimizes and amplifies content that enables brands to more effectively find and connect with customers. The company’s Keyword Revenue Forecasting Tool was recently certified by Forrester Research to provide accurate search and content marketing performance insights through…

    ZOG Digital Blog- 18 readers -
  • There is no community on social media

    … Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t…

    {grow}in Social Content- 17 readers -
  • Seven Conversion Rate Tactics That Increased Sales by $21 Million

    … visitors and initiated hundreds of new orders at a value of more than $300,000. 1. Key Functionality In 2008, Forrester Research released a report titled Small Website Investments That Pay Off. It focused on low-cost Web activities that can have a strong impact on your bottom line. Through two years of hard work, prioritization, and site usability…

    MarketingProfs- 13 readers -
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