Forrester Research

Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney . The firm has 27 sales locations worldwide.
Posts about Forrester Research
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … marketing metrics in advance in order to incorporate tracking into your marketing. Otherwise, you’re left with whatever you can measure which may not help you. A majority of best (88%) and worst in class (56%) marketers measured marketing results according to Content Marketing Institute/MarketingProfs 2017 B2B Content Marketing Research. BUT it’s…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Digital Media Buying Demystified (Infographic)

    … Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying…

    AllFacebookin Display EMail- 20 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need…

    AllFacebookin Social- 24 readers -
  • Internet Users Want a More Personalized Ad Experience (Report)

    … if they could customize it to their interests, and 48 percent said they would spend more time if they could control it by clicking through it themselves. In fact, this approach could lead to 62 percent more users seeking out more information about the brand, and 53 percent would be more likely to remember the brand as a result. According to Forrester…

    Inside Facebookin Social- 26 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    … fall, based on budget and results. I have plotted the results here based on a Social Reputation Score. Social Reputation Scores allow organizations to understand how they compare to their competitors within their markets, and against other markets, by analyzing customer satisfaction in real time. Brands use SRS as a business metric for customer…

    AllFacebookin Social- 31 readers -
  • Embracing the Power of Superfans and Social Media

    … levels on social media and how often they share with the brand through customers’ comments, product reviews and other venues. Social media data, when combined with the information generated by traditional customer-relationship management, is key to distinguishing superfans. Reward loyalty program members for their social activities: Consumers want…

    Inside Facebookin Social Twitter- 23 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … cause the same kind of surge in software development that Apple triggered with app-based iPhones. On the other hand, Julie Ask of Forrester Research strikes a cautionary tone. She points out that although bots “provide an amazing opportunity for brands to deliver contextual experiences on borrowed mobile moments,” they face some potential stumbling…

    AllTwitterin Social Google Facebook- 22 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … predictions for the longer-term changes, but all the way back in 2014, a report outlined the circumstances that would lead to this change in the first place. Is the party over? In a 2014 Forrester Research report titled, “Use Instagram Now,” Nate Elliott, vice president and principal analyst of Forrester, laid down the facts in no uncertain terms…

    Inside Facebookin Facebook Twitter- 24 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    … the next two to five years, and Forrester Research found that nearly two-thirds of marketers are implementing or upgrading predictive analytics solutions today or plan to do so in the next 12 months. Predictive analytics takes sales teams from reactive to proactive. Without availing themselves of these tools, companies will find themselves left in the dust. …

    Marketing Technology Blog- 38 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 59 readers -
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