Forrester Research

Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney . The firm has 27 sales locations worldwide.
Posts about Forrester Research
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … marketing metrics in advance in order to incorporate tracking into your marketing. Otherwise, you’re left with whatever you can measure which may not help you. A majority of best (88%) and worst in class (56%) marketers measured marketing results according to Content Marketing Institute/MarketingProfs 2017 B2B Content Marketing Research. BUT it’s…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Digital Media Buying Demystified (Infographic)

    … from vendors and there is a lack of transparency in media buy pricing. 42 percent had complaints about the inability to optimize their digital marketing. Overall, the market needs more transparency, because marketers have a hard time seeing real return on investment. Ad buying also can appear as unnecessarily complex, and its processes may be turning marketers away. For insights into solving these problems, view the infographic below. …

    AllFacebookin Display EMail- 20 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … and convenient as possible for your customers. According to Forrester Research, 55 percent of online customers say they are highly likely to cancel online purchases if they can’t find fast answers to their questions. To earn and keep customers, start by optimizing your website and your checkout process for mobile. Next, specifically target those…

    AllFacebookin Social- 23 readers -
  • Internet Users Want a More Personalized Ad Experience (Report)

    … if they could customize it to their interests, and 48 percent said they would spend more time if they could control it by clicking through it themselves. In fact, this approach could lead to 62 percent more users seeking out more information about the brand, and 53 percent would be more likely to remember the brand as a result. According to Forrester…

    Inside Facebookin Social- 26 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    ….” This is particularly poignant when looking at social programs and campaigns. Thinking you know what will resonate or drive success without research is the kiss of death. Launching a social campaign without conducting a thorough social analysis of your target markets, segments, consumers and past campaigns can lead to subpar results. It is critical…

    AllFacebookin Social- 31 readers -
  • Embracing the Power of Superfans and Social Media

    …, superfans will continue to move into the spotlight. Their power to move brands is without parallel. It’s time for brands to build their relationships with them in ways that respect and value their importance. Learn more about activating superfans in this white paper: From Loyalty to Advocacy: Nine Ways to Build an Army of Superfans. Geoff Smith is the chief marketing officer of multichannel loyalty and engagement solutions provider CrowdTwist. Image courtesy of Shutterstock. …

    Inside Facebookin Social Twitter- 23 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to Fandango. For instance, Fandango is making it possible for users to complete functions such as finding movie times. Facebook is not the first company to release a bot for its messaging app–bots are popular already on WeChat. But Facebook means scale, with more than 900 million people using Messenger every month. Successful incorporation of bots could…

    AllTwitterin Social Google Facebook- 22 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … predictions for the longer-term changes, but all the way back in 2014, a report outlined the circumstances that would lead to this change in the first place. Is the party over? In a 2014 Forrester Research report titled, “Use Instagram Now,” Nate Elliott, vice president and principal analyst of Forrester, laid down the facts in no uncertain terms…

    Inside Facebookin Facebook Twitter- 23 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    … the next two to five years, and Forrester Research found that nearly two-thirds of marketers are implementing or upgrading predictive analytics solutions today or plan to do so in the next 12 months. Predictive analytics takes sales teams from reactive to proactive. Without availing themselves of these tools, companies will find themselves left in the dust. …

    Marketing Technology Blog- 36 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 45 readers -
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