Forrester Research

Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney . The firm has 27 sales locations worldwide.
Posts about Forrester Research
  • Digital Media Buying Demystified (Infographic)

    … Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying…

    AllFacebookin Display EMail- 15 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need…

    AllFacebookin Social- 17 readers -
  • Social Intelligence Is Changing Market Research

    … the data with other information (i.e., customer data) for richer insights. The data is open and accessible now. Marketers have never been so rich in information, and with more and more data available from a wide variety of sources, the flexibility to segment and filter data and extract segment specific insights becomes critical for marketers. Javier Burón is the co-founder and CEO of audience insights provider Audiense. Featured image courtesy of Shutterstock. …

    AllTwitterin Social Google- 21 readers -
  • Internet Users Want a More Personalized Ad Experience (Report)

    … if they could customize it to their interests, and 48 percent said they would spend more time if they could control it by clicking through it themselves. In fact, this approach could lead to 62 percent more users seeking out more information about the brand, and 53 percent would be more likely to remember the brand as a result. According to Forrester…

    Inside Facebookin Social- 17 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    ….” This is particularly poignant when looking at social programs and campaigns. Thinking you know what will resonate or drive success without research is the kiss of death. Launching a social campaign without conducting a thorough social analysis of your target markets, segments, consumers and past campaigns can lead to subpar results. It is critical…

    AllFacebookin Social- 23 readers -
  • Embracing the Power of Superfans and Social Media

    …, an independent research company, found that improved customer loyalty is a top priority in 2016 for 82 percent of the global marketing decision-makers it surveyed at midsized organizations. Why are superfans so important? Superfans are the epitome of loyalty. They act as influential advocates that have the power to amplify your brand and its messaging…

    Inside Facebookin Social Twitter- 19 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … to Fandango. For instance, Fandango is making it possible for users to complete functions such as finding movie times. Facebook is not the first company to release a bot for its messaging app–bots are popular already on WeChat. But Facebook means scale, with more than 900 million people using Messenger every month. Successful incorporation of bots could…

    AllTwitterin Social Google Facebook- 17 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … predictions for the longer-term changes, but all the way back in 2014, a report outlined the circumstances that would lead to this change in the first place. Is the party over? In a 2014 Forrester Research report titled, “Use Instagram Now,” Nate Elliott, vice president and principal analyst of Forrester, laid down the facts in no uncertain terms…

    Inside Facebookin Facebook Twitter- 20 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    …, charisma isn’t enough; failing to integrate analytics throughout the sales cycle represents a crippling competitive disadvantage. Research from McKinsey, published in an eBook titled Big Data, Analytics, and the Future of Marketing & Sales, found that companies that effectively use Big Data and analytics display productivity rates and profitability…

    Marketing Technology Blog- 27 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … usage exceeds that of all other devices combined. Global Web Index predicts this will happen in 2018. Your mobile connected and savvy customer (B2B or B2C) demands a quality mobile customer experience. Roughly 50% of US consumers expect to find the information they want or need based on their context on their mobile device. Only 14% of companies…

    Heidi Cohen/ Heidi Cohenin Mobile- 34 readers -
  • ZOG Digital’s Keyword Revenue Forecasting Tool Certified by Leading Research Firm

    … creation, paid advertising, web development and design. ZOG Digital creates, optimizes and amplifies content that enables brands to more effectively find and connect with customers. The company’s Keyword Revenue Forecasting Tool was recently certified by Forrester Research to provide accurate search and content marketing performance insights through…

    ZOG Digital Blog- 23 readers -
  • There is no community on social media

    … Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t…

    {grow}in Social Content- 19 readers -
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