Forrester Research

Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney . The firm has 27 sales locations worldwide.
Posts about Forrester Research
    • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

      As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need to find new ways of reaching skeptical ...

      AllFacebookin Social- 5 readers -
  • Social Intelligence Is Changing Market Research

    … down to the individual, providing marketers with hundreds more potential data points to integrate with customer data from other channels. In The Social Intelligence Playbook for 2016, Forrester Research acknowledges that while most business-to-consumer marketing professionals now understand the importance of social media, many miss opportunities…

    AllTwitterin Social Google- 16 readers -
  • Internet Users Want a More Personalized Ad Experience (Report)

    … if they could customize it to their interests, and 48 percent said they would spend more time if they could control it by clicking through it themselves. In fact, this approach could lead to 62 percent more users seeking out more information about the brand, and 53 percent would be more likely to remember the brand as a result. According to Forrester…

    Inside Facebookin Social- 13 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    … Successful brands are taking strategic advantage of using social data and social analytics to build more insightful and customer-driven campaigns that realize business impact and social return on investment. As Mark Twain once said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so…

    AllFacebookin Social- 16 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 12 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … cause the same kind of surge in software development that Apple triggered with app-based iPhones. On the other hand, Julie Ask of Forrester Research strikes a cautionary tone. She points out that although bots “provide an amazing opportunity for brands to deliver contextual experiences on borrowed mobile moments,” they face some potential stumbling…

    AllTwitterin Social Google Facebook- 12 readers -
  • 3 Reasons Sales Teams Fail Without Analytics

    … the next two to five years, and Forrester Research found that nearly two-thirds of marketers are implementing or upgrading predictive analytics solutions today or plan to do so in the next 12 months. Predictive analytics takes sales teams from reactive to proactive. Without availing themselves of these tools, companies will find themselves left in the dust. …

    Marketing Technology Blog- 20 readers -
  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 30 readers -
  • ZOG Digital’s Keyword Revenue Forecasting Tool Certified by Leading Research Firm

    … creation, paid advertising, web development and design. ZOG Digital creates, optimizes and amplifies content that enables brands to more effectively find and connect with customers. The company’s Keyword Revenue Forecasting Tool was recently certified by Forrester Research to provide accurate search and content marketing performance insights through…

    ZOG Digital Blog- 17 readers -
  • There is no community on social media

    … Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t…

    {grow}in Social Content- 15 readers -
  • Seven Conversion Rate Tactics That Increased Sales by $21 Million

    … free to book online (no additional fees). Online bookings are secured with our online booking guarantee. Ordering online is 100% secure (SSL certified). We have an easy-to-use booking system. We offer 24/7 customer support and live chat. (You can copy those benefits and add them to your website.) This change had an immediate impact. It increased…

    MarketingProfs- 12 readers -
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