• Twitter Acquires Yes, Names Founder Keith Coleman VP of Product

    … and returned to his former role of running developer product suite Fabric. Yes is the developer of two apps: Frenzy, which provides a quick way for users to make plans with their friends; and WYD, short for “What You Doing,” which allows users to share photo and video status updates with emoji and text. However, both apps will be shut down…

    David Cohen/ AllTwitterin Social Twitter- 24 readers -
  • Gotta Catch ‘Em All: The Captivating PR of Pokemon Go

    … If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, the death of a trans-generational musician or a presidential election. It is unlikely that anyone would’ve predicted Pokemon Go to bring those of all ages together, and so quickly…

    AllFacebookin Google- 25 readers -
  • The Real Winner of the Brexit Vote: Interactive Content

    … attention than non-interactive ones. In the midst of such a controversial topic that seized worldwide attention and triggered strong emotional responses, these five publishers understood that it was necessary to speak with their readers, not at them. Fortune asked its audience via a poll: “Should it Brexit or Bremain?” The item, published before…

    AllTwitterin Social Twitter- 24 readers -
  • Snapchat Reportedly Acquires Viral Comic App Bitstrips

    … Bitstrips, the creative comic strip app which rose to prominence on Facebook, appears to have a new home. Fortune reported that Snapchat has apparently purchased Bitstrips—which also makes personalized emoji app Bitmoji—in a deal valued in the neighborhood of $100 million (a mix of cash and stock). While Bitstrips rose to power on Facebook…

    Justin Lafferty/ Inside Facebook- 11 readers -
  • Insane Story of the Day: eBay Started as an Ebola Site

    … and opportunistic content strategy. Fortunately, that was a false alarm. But just in case any brands are thinking about starting a site related to Ebola, don’t do it unless you’re Doctors Without Borders or another health organization involved in the fight against the deadly disease. No one wants to read Ebola Weekly, presented by Taco Bell in partnership with Chrysler. Related…

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -
  • Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’

    … Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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