Fortune 500

  • Marketers Must Balance Targeting With Audience Reach

    … against key customer segments within the broader group. To be sure, more precise targeting will always be hugely valuable for marketers and retailers engaging in direct-response advertising, like Verizon trying to sell phones and plans, Kayak selling hotel rooms and flights and Bloomingdales selling fashionable clothing. The right mix of reach versus…

    AllFacebookin Facebook- 22 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    … In my job, I spend a lot of time talking with Fortune 500 CEOs about their industries–what is working, what isn’t, and what challenges are on the horizon. The biggest topic today: social. It’s been widely embraced, yet it is not fully understood in the world of business-to-business marketing to date. Your company no doubt has a presence…

    AllFacebookin Social- 24 readers -
  • Is Your CEO on Facebook Live?

    … the top 50 companies in the Fortune 500. Facebook reaches 45 million people per day with business news. 670 million Facebook users are connected to news pages. More than 1 billion people use Facebook each day. Facebook strategic partner development manager Craig Mullaney said in an email to SocialTimes: Facebook allows business leaders to connect…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Report: 61% of Fortune 500 CEOs Have No Social Media Presence

    … and CEO.com, many top executives are still social media shy. Social media adoption is sluggish among Fortune 500 CEOs; 61 percent are not active on any of the major social networks. Domo found that 195 of the CEOs on the list are active on at least one of the six major networks — Facebook, Twitter, G+, Instagram, LinkedIn, YouTube — but none…

    Inside Facebookin Social- 19 readers -
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