Fortune 500

  • Marketers Must Balance Targeting With Audience Reach

    … targeting always depends on the specific brand, its category and its business goals. Opening up its targeting was the right call for P&G. Hundreds of SocialCode’s proprietary studies among Fortune 500 brand partners support this approach for large CPG brands. Advertisers that pair broadly targeted marketing buys with studies to measure what…

    AllFacebookin Facebook- 22 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    …, it’s critical that you get alignment internally. If the CEO doesn’t get it, you’re just experimenting. Social is a key element of your marketing strategy, so make sure you have clearly articulated the strategy, defined the KPIs and demonstrated that you are measuring and optimizing every week to deliver better results. Promise Phelon is CEO of influencer marketing company TapInfluence. Image courtesy of Shutterstock. …

    AllFacebookin Social- 24 readers -
  • Is Your CEO on Facebook Live?

    … the top 50 companies in the Fortune 500. Facebook reaches 45 million people per day with business news. 670 million Facebook users are connected to news pages. More than 1 billion people use Facebook each day. Facebook strategic partner development manager Craig Mullaney said in an email to SocialTimes: Facebook allows business leaders to connect…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Report: 61% of Fortune 500 CEOs Have No Social Media Presence

    … and CEO.com, many top executives are still social media shy. Social media adoption is sluggish among Fortune 500 CEOs; 61 percent are not active on any of the major social networks. Domo found that 195 of the CEOs on the list are active on at least one of the six major networks — Facebook, Twitter, G+, Instagram, LinkedIn, YouTube — but none…

    Inside Facebookin Social- 19 readers -
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