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According to Hochman Consultants (2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute (Business Insider, 2016), this is hardly surprising.
… insurers have now deployed sophisticated analytics packages to help them understand online user behaviour and exactly where the challenges are. We at Fospha are trying to solve this problem. Our clients, a number of large insurers, have used the Fospha toolset to much more accurately track exactly how users behave on different parts of the online journey…
… Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento? Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years…