• How a Customer Data Platform can improve AdWords performance

    … do to ensure that they can attract customers on this increasingly competitive channel, while avoiding these burgeoning costs? In my previous two articles, I looked at how to stop Google AdWords campaigns from failing by using a Customer Data Platform (CDP) to gain a holistic overview of customer behavior, and how data-driven attribution with a CDP…

    Search Engine Watchin Paid Search How To's- 8 readers -
  • Insurers starting to get to grips with online conversion and complex forms

    … insurers have now deployed sophisticated analytics packages to help them understand online user behaviour and exactly where the challenges are. We at Fospha are trying to solve this problem. Our clients, a number of large insurers, have used the Fospha toolset to much more accurately track exactly how users behave on different parts of the online journey…

    Search Engine Watch- 22 readers -
  • Blenheim Chalcot acquires analytics firm iJento

    … Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento? Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years…

    Graham Charlton/ Search Engine Watch- 15 readers -
Get the top posts daily into your mailbox!