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Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process. Many insurers have managed to drive consumers online, but a major problem has been the drop-off by consumers as they grapple with the online journey.
… Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento? Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years…