• Insurers starting to get to grips with online conversion and complex forms

    …, and where the “problem points” are that cause users to give up their application. Changes can then be rapidly made to improve those experience, and other “problem points” identified that continuously and further improve the online journey. In fact, our clients have reported 20% improvements in conversion, and we recently published a case study…

    Search Engine Watch- 14 readers -
  • Blenheim Chalcot acquires analytics firm iJento

    … Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento? Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years…

    Graham Charlton/ Search Engine Watch- 15 readers -
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