Fossil Record

Fossils (from Classical Latin fossilis, literally "obtained by digging") are the preserved remains or traces of animals, plants, and other organisms from the remote past. The totality of fossils, both discovered and undiscovered, and their placement in fossiliferous (fossil-containing) rock formations and sedimentary layers (strata) is known as the fossil record.The study of fossils across geological time, how they were formed, and the evolutionary relationships between taxa (phylogeny) are some of the most important functions of the science of paleontology. Such a preserved specimen is called a "fossil" if it is older than some minimum age, most often the arbitrary date of 10,000 years.
Posts about Fossil Record
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    … of our eggheaded data scientist sitting in a room covered with monitors, there is a similarly false image of marketing creatives. It is the Mad Men image of bright people sitting around coming up with great ideas until BOOM the right one emerges. To be fair, these ideas are often based on research, traditionally self-reported research such as focus…

    Brian Massey/ Marketing Land- 13 readers -
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