Fossil Record

Fossils (from Classical Latin fossilis, literally "obtained by digging") are the preserved remains or traces of animals, plants, and other organisms from the remote past. The totality of fossils, both discovered and undiscovered, and their placement in fossiliferous (fossil-containing) rock formations and sedimentary layers (strata) is known as the fossil record.The study of fossils across geological time, how they were formed, and the evolutionary relationships between taxa (phylogeny) are some of the most important functions of the science of paleontology. Such a preserved specimen is called a "fossil" if it is older than some minimum age, most often the arbitrary date of 10,000 years.
Posts about Fossil Record
  • Enhance Your Creativity Through Analytics

    … groups. Unfortunately, when we are asked to explain why we buy something, we tell lies. This is human nature and a discussion for another day. Today, the creative process is backstopped by a search for evidence. For any creative idea there is now a fossil record that can be accessed in the form of web analytics. There are two primary kinds…

    Brian Massey/ Marketing Land- 7 readers -
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