Foursquare

Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby. Location is based on GPS hardware in the mobile device or network location provided by the application, and the map is based on data from the OpenStreetMap project. Each check-in awards the user points and sometimes "badges". The user who checks in the most often to a venue becomes the "mayor," and users regularly vie for "mayorships."The service was created in 2009 by Dennis Crowley and Naveen Selvadurai.
Posts about Foursquare
  • What Happens to Local Data When Physical Stores Close?

    … More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead…

    Stephanie Miles/ Street Fightin Mobile- 11 readers -
  • Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

    … at Foursquare released data earlier this week that the company says illustrates a few trends among legal cannabis consumers. That information is one source that could give marketers some insight on what to expect in terms of consumer behavior in states that plan to authorize recreational marijuana. For instance, Foursquare says that in Oregon, one…

    Street Fight- 20 readers -
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … to reviews on Google, Yelp, and Facebook; look up Yelp’s review response guidelines to get started 8) Keep an eye out for marketing opportunities on popular apps These are the fundamentals; there’s plenty you can do beyond this but if you don’t have these bases covered, you’re not fully optimized for mobile search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Google- 17 readers -
  • Foursquare Analytics, a Dashboard for Location Intel, Debuts

    … After years of gathering location data shared by its users, Foursquare keeps coming up with new ways its resources can help brands and retailers focus campaigns on their customers. A couple of weeks ago, the company released its Pilgrim SDK for retailers to use. Now today marks the public debut of Foursquare Analytics, a dashboard that puts…

    Street Fight- 27 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    … development manager for Eat24 and Yelp Reservations, as well as a business development growth manager for advertising channel partnerships, both working out of the company’s S.F. office. PlaceIQ has an opening for a product manager based at he company’s NYC headquarters. Foursquare has a number of business development roles open, including senior business…

    Geoff Michener/ Street Fight- 21 readers -
  • Foursquare Releases Pilgrim SDK for Location Intel to Third Parties

    … Foursquare Releases Pilgrim SDK for Location Intel to Third Parties March 1, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News Apps and brands can now get their hands on some of the technology Foursquare uses to pinpoint where smartphones are in real-time — and get a clearer picture of how and when people move from location…

    Street Fightin Mobile- 24 readers -
  • Openings and New Hires at Lyft, DAC Group and Placed

    … its sights on expanding into the U.S. market. Benish had previously worked at BIA/Kelsey, Civic Science, and Search Influence. New Brandify CRO Mike Pycha, former Executive Director for Neustar Localeze, has joined Brandify as Chief Revenue Officer. Pycha was at Neustar Localeze for close to five years and also spent time before that at AOL…

    Geoff Michener/ Street Fight- 29 readers -
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