Foursquare

Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby. Location is based on GPS hardware in the mobile device or network location provided by the application, and the map is based on data from the OpenStreetMap project. Each check-in awards the user points and sometimes "badges". The user who checks in the most often to a venue becomes the "mayor," and users regularly vie for "mayorships."The service was created in 2009 by Dennis Crowley and Naveen Selvadurai.
Posts about Foursquare
    • #SFSW18: Closing the Location Attribution Loop

      Left to right, Andy Ellwood, CEO, Basket; Cameron Peebles, CMO, InMarket, speak on the “Closing the Location Attribution Loop” panel at Street Fight Summit West, the premier annual event for hyperlocal content, commerce, marketing, and technology professionals. Held at Vibiana in Los Angeles, California, January 31, 2018.

      Street Fight- 14 readers -
    • Openings and New Hires at SOCi, Foursquare, BrandMuscle

      Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Former GroundTruth CMO Joins SOCi Monica Ho, former Chief Marketing Officer at GroundTruth, took a new role at SOCi as CMO.

      Geoff Michener/ Street Fight- 13 readers -
  • Openings and New Hires at GroundTruth, Attune, Cardlytics

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Two Leadership Hires at GroundTruth GroundTruth appointmented Eric Hadley as Chief Marketing Officer…

    Geoff Michener/ Street Fightin Paid Search- 18 readers -
  • How Thanksgiving Day Store Closures Impact Black Friday Sales

    … on Thanksgiving Day saw a greater average foot traffic lift of 35%. Retailers in states without Thanksgiving blue laws had a competitive lead in Foursquare’s analysis. Those retailers located in Massachusetts, Rhode Island, and Maine never made up for the ground they lost on Thanksgiving Day even once data from Black Friday and the rest of the weekend…

    Stephanie Miles/ Street Fight- 13 readers -
  • Openings and New Hires at Infogroup, Vistar Media, Unacast

    … Connect and SVP & General Manager of Marketing Automation. Additionally, he currently serves on the Board of Directors at Insight Squared and MINDBODY. CRO Hire at Vistar Media Vistar Media has hired Matt Schuster as its Chief Revenue Officer. Schuster hails from GroundTruth (formerly xAd). At GroundTruth, Schuster held several positions including…

    Geoff Michener/ Street Fight- 38 readers -
  • Tech and Brand Partnerships Point to a New Future of Mobile Shopping

    … the company yet. That’s coming in the next month.” Natalie Gerke, Button’s head of communications, says that Button takes the local angle of commerce in full context. “It’s a bit of a different approach when the consumer is on mobile,” she says. “Look at Foursquare – if you want to book a table at a restaurant, or get a ride from wherever you…

    Street Fight- 17 readers -
  • Foursquare Data Shows Up Today in More Places Than You’d Think

    … Foursquare has come a long way since its launch in 2009 as a pioneer of the check-in. I remember it well. Along with competitor Gowalla, which got absorbed into Facebook in 2012, Foursquare made quite a splash with the novel concept that users could click a button to share their location with friends and compete for badges and the much-coveted…

    Damian Rollison/ Street Fight- 27 readers -
  • How Football Viewership Trends Impact Brand Advertisers

    … Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare. Television ratings for professional football were down 9% during…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
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