Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby. Location is based on GPS hardware in the mobile device or network location provided by the application, and the map is based on data from the OpenStreetMap project. Each check-in awards the user points and sometimes "badges". The user who checks in the most often to a venue becomes the "mayor," and users regularly vie for "mayorships."The service was created in 2009 by Dennis Crowley and Naveen Selvadurai.
Posts about Foursquare
  • Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

    … Foursquare is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past. Foursquare’s Swarm 5.0 mobile app puts an even bigger focus on “lifelogging,” which emphasizes users’ private check…

    Stephanie Miles/ Street Fight- 13 readers -
  • LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

    … LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu July 14, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Patron + Foursquare, FlyBuy app, Nomadic VR, IKEA teams with Apple, Snap launches a map, Verve acquires Matchinguu and Special Guest: Rob Woodbridge. …

    Asif Khan/ Street Fight- 17 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    … to capture and monetize your in-car attention. As we wrote recently, that unlocks lots of additive media time. Serving behavioral and route-informed suggestions for local fare comes next; and data partners like Foursquare will enable it. But moving past ad targeting — an arguably tired conversation — local data can unlock operational efficiencies…

    Michael Boland/ Street Fight- 14 readers -
  • What Happens to Local Data When Physical Stores Close?

    … More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead…

    Stephanie Miles/ Street Fightin Mobile- 20 readers -
  • Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

    … at Foursquare released data earlier this week that the company says illustrates a few trends among legal cannabis consumers. That information is one source that could give marketers some insight on what to expect in terms of consumer behavior in states that plan to authorize recreational marijuana. For instance, Foursquare says that in Oregon, one…

    Street Fight- 21 readers -
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … to reviews on Google, Yelp, and Facebook; look up Yelp’s review response guidelines to get started 8) Keep an eye out for marketing opportunities on popular apps These are the fundamentals; there’s plenty you can do beyond this but if you don’t have these bases covered, you’re not fully optimized for mobile search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Google- 19 readers -
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