Foursquare

Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby. Location is based on GPS hardware in the mobile device or network location provided by the application, and the map is based on data from the OpenStreetMap project. Each check-in awards the user points and sometimes "badges". The user who checks in the most often to a venue becomes the "mayor," and users regularly vie for "mayorships."The service was created in 2009 by Dennis Crowley and Naveen Selvadurai.
Posts about Foursquare
  • Foursquare Data Shows Up Today in More Places Than You’d Think

    … Foursquare has come a long way since its launch in 2009 as a pioneer of the check-in. I remember it well. Along with competitor Gowalla, which got absorbed into Facebook in 2012, Foursquare made quite a splash with the novel concept that users could click a button to share their location with friends and compete for badges and the much-coveted…

    Damian Rollison/ Street Fight- 27 readers -
  • How Football Viewership Trends Impact Brand Advertisers

    … Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare. Television ratings for professional football were down 9% during…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • Openings and New Hires at Signpost, Vendasta, Spirited Media

    … Reporter, and and Editor at Variety. *** Looking for a job? Here are some new openings! Yelp is in the market for a channel sales manager in New York. Foursquare is looking a director of platform partnerships (East coast lead). AdRoll is looking a SF-based head of PR. HomeAdvisor’s Canadian arm, HomeStars, is looking to hire a Toronto-based a head…

    Geoff Michener/ Street Fight- 23 readers -
  • Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

    … Foursquare is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past. Foursquare’s Swarm 5.0 mobile app puts an even bigger focus on “lifelogging,” which emphasizes users’ private check…

    Stephanie Miles/ Street Fight- 14 readers -
  • LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

    … LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu July 14, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Patron + Foursquare, FlyBuy app, Nomadic VR, IKEA teams with Apple, Snap launches a map, Verve acquires Matchinguu and Special Guest: Rob Woodbridge. …

    Asif Khan/ Street Fight- 18 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    … I spend a lot of time talking to people in the augmented reality (AR) sector, and one factor continues to be overlooked: local data. In other words, the shiny vision of graphical overlays that augment our perception ain’t gonna happen without hordes of geo-relevant data. Take for example Google’s new self-trumpeted visual positioning service…

    Michael Boland/ Street Fight- 15 readers -
  • What Happens to Local Data When Physical Stores Close?

    More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead to frustrated shoppers and missed o ...

    Stephanie Miles/ Street Fight- 21 readers -
  • #SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

    … Pundits far and wide have proclaimed that data is “the new oil.” For companies like Foursquare, which connect users with local businesses, the maxim rings true: Foursquare users supply the company with loads of information on what consumers want to buy and experience, when they want to buy it, and how far they are willing to go to get…

    Street Fight- 18 readers -
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