Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby. Location is based on GPS hardware in the mobile device or network location provided by the application, and the map is based on data from the OpenStreetMap project. Each check-in awards the user points and sometimes "badges". The user who checks in the most often to a venue becomes the "mayor," and users regularly vie for "mayorships."The service was created in 2009 by Dennis Crowley and Naveen Selvadurai.
Posts about Foursquare
    • How Thanksgiving Day Store Closures Impact Black Friday Sales

      Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.

      Stephanie Miles/ Street Fight- 13 readers -
  • Openings and New Hires at Infogroup, Vistar Media, Unacast

    … market business data startup). Prior to Infogroup, Graves worked in leadership roles at Paypal and eBay. Former Acquisio Exec Joins Startup Former Senior Vice President of Strategic Sales and Local Sales at Acquisio, Geoff Shenk has joined Functionize as Head of Business Development. Shenk has been involved with Functionize for a couple years…

    Geoff Michener/ Street Fight- 38 readers -
  • Tech and Brand Partnerships Point to a New Future of Mobile Shopping

    … the company yet. That’s coming in the next month.” Natalie Gerke, Button’s head of communications, says that Button takes the local angle of commerce in full context. “It’s a bit of a different approach when the consumer is on mobile,” she says. “Look at Foursquare – if you want to book a table at a restaurant, or get a ride from wherever you…

    Street Fight- 17 readers -
  • How Football Viewership Trends Impact Brand Advertisers

    …%, respectively. Digging even deeper into the data, Foursquare found that Lowe’s’ share of visits grew 2x that of Home Depot’s. Shell, Chevron, and BP all came out as top winners in the gas station category, while Kroger, Safeway, and Trader Joe’s were clear winners among supermarkets. While Foursquare’s foot traffic analysis is limited in its ability…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • Openings and New Hires at Signpost, Vendasta, Spirited Media

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Signpost Brings on New Head of Product Signpost has hired local marketing and product veteran David…

    Geoff Michener/ Street Fight- 23 readers -
  • Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

    … Foursquare is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past. Foursquare’s Swarm 5.0 mobile app puts an even bigger focus on “lifelogging,” which emphasizes users’ private check…

    Stephanie Miles/ Street Fight- 14 readers -
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