Fourth Quarter

  • Spending on Social Advertising Is On the Rise (Report)

    … targeting parameters and spend volumes–indicate a consistent 10 percent to 15 percent discount imparted to Snap Ads between user stories purchased at auction relative to the same media purchased at rate card prices. While 2016 may have been the year of growth, 2017 promises to be a year of change for marketers. Emerging trends in search focused…

    AllTwitterin Social Mobile Facebook- 29 readers -
  • Facebook to Reveal Q4, Full-Year-2016 Financial Results Feb. 1

    … Facebook will release its financial results for the fourth quarter of 2016 and the full year after market close Wednesday, Feb. 1. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 25 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post. Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call…

    David Cohen/ AllTwitterin Facebook- 23 readers -
  • Facebook to Reveal Q4, Full-Year-2015 Earnings Jan. 27

    … Facebook will release its financial results for the fourth quarter of 2015 and the full year after market close Wednesday, Jan. 27. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Fourth Quarter Ramp Up: Tapping Into the Amazon Toy Goldmine

    … reasons, but many Amazon sellers approach this category with a hit-and-miss technique that leaves a lot of profits behind. That’s why I caught up with Amazon heavy-hitter, Jessica Larrew, to talk about fourth quarter (Q4), toys and how to drive more revenue by year end. KARON: Hi Jessica! Thanks for taking time to help us get our Q4 profit strategy…

    Karon Thackston/ Marketing Words Blog- 21 readers -
  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … By David Cohen on Jan. 23, 2015 - 5:00 PM Facebook will hold its fourth-quarter and full-year-2014 earnings call Wednesday after market close, and digital marketing agency 3Q Digital examined year-over-year advertising trends for the period. 3Q Digital analyzed more than 1 billion impressions during the fourth quarter of 2014 and found…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
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