Fourth Quarter

  • Spending on Social Advertising Is On the Rise (Report)

    … throughout 2016, and now its ad services seem to be delivering promising results, according to Ben Hovaness, group director for Resolution Media, who was quoted in the report: In the first two months since the Snapchat launch, Resolution has seen promising early results. Apples-to-apples comparisons of CPMs (cost per thousand impressions)–same demographic…

    AllTwitterin Social Mobile Facebook- 22 readers -
  • Facebook to Reveal Q4, Full-Year-2016 Financial Results Feb. 1

    … Facebook will release its financial results for the fourth quarter of 2016 and the full year after market close Wednesday, Feb. 1. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself. In order to perform, mobile ads must be welcomed by consumers and highly relevant. In order to track performance, actual campaign results must be measurable. That’s the new bar for mobile marketing, and that’s what shared media is all…

    Inside Facebookin Mobile Facebook- 17 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post. Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … to continue momentum following the holiday shopping season: Use Facebook conversion pixels to measure as much as you can: Facebook pixels can be utilized to track multiple events. Even if your end goal isn’t related to a specific action or revenue goal, measuring events once consumers click to your site is a great way to gain valuable insights into what…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Facebook to Reveal Q4, Full-Year-2015 Earnings Jan. 27

    … Facebook will release its financial results for the fourth quarter of 2015 and the full year after market close Wednesday, Jan. 27. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Fourth Quarter Ramp Up: Tapping Into the Amazon Toy Goldmine

    … Have you looked at a calendar lately? It’s almost October and that means ecomm & Amazon sellers are scrambling to get their products, pricing and sales strategies in place so they can capitalize on the major profits that come rolling in during November and December. Toys are always a huge seller during the holiday season for obvious…

    Karon Thackston/ Marketing Words Blog- 16 readers -
  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    …. CPMs also more than doubled for mobile. 3Q Digital senior director of social Dayna Moon wrote in a blog post: The numbers are staggering and tell a clear story: The market has reacted positively to the changes in regards to user experience; mobile adoption both domestic and internationally has aided growth in engagement; and costs, particularly on mobile and video, will no doubt play a role as we expect these trends to continue. Readers: What do you expect out of Facebook’s earnings call? Image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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