Fourth Quarter

  • Spending on Social Advertising Is On the Rise (Report)

    … Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising…

    AllTwitterin Social Mobile Facebook- 29 readers -
  • Facebook to Reveal Q4, Full-Year-2016 Financial Results Feb. 1

    … Facebook will release its financial results for the fourth quarter of 2016 and the full year after market close Wednesday, Feb. 1. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 25 readers -
  • Facebook Testing Discover Feature for Groups

    … By David Cohen on May. 12, 2016 - 1:00 PM Facebook announced during its earnings call for the fourth quarter of 2015 and the full year that more than 1 billion people use groups each month, and the social network is testing steps to make those groups easier to find. Samantha Murphy Kelly of Mashable reported that she is part of a test group…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post. Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call…

    David Cohen/ AllTwitterin Facebook- 23 readers -
  • WhatsApp Tops 1 Billion Monthly Active Users

    … Facebook co-founder and CEO Mark Zuckerberg said during the company’s fourth-quarter earnings call last week that WhatsApp was approaching 1 billion monthly active users, and that milestone was surpassed Monday. News of the cross-platform messaging application topping 1 billion MAUs was shared in a WhatsApp blog post and by WhatsApp co…

    David Cohen/ AllTwitterin Facebook- 23 readers -
  • Facebook to Reveal Q4, Full-Year-2015 Earnings Jan. 27

    … Facebook will release its financial results for the fourth quarter of 2015 and the full year after market close Wednesday, Jan. 27. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
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