Fourth Quarter

    • Facebook’s Latest Blunder and the Elephant in the Living Room

      The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.

      Inside Facebookin Mobile Facebook- 11 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … more valuable to the people who see them. So we don’t just invest in building ad solutions that are both suitable to the platform and the way people use it: We invest in building the technology that powers ad relevance, too. This philosophy guides us through every platform and product we build. We launched News Feed in 2006 but didn’t introduce ads…

    David Cohen/ AllTwitterin Facebook- 14 readers -
  • Facebook to Reveal Q4, Full-Year-2015 Earnings Jan. 27

    … Facebook will release its financial results for the fourth quarter of 2015 and the full year after market close Wednesday, Jan. 27. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • Fourth Quarter Ramp Up: Tapping Into the Amazon Toy Goldmine

    … Q4? JESSICA: That is a great point. The toy category is semi-restricted during the holidays. But it’s not as bad as it sounds! Amazon restricts newer sellers from being able to sell Merchant Fulfilled during the holidays, but the restriction does not affect selling toys using FBA. Honestly, if you are JUST starting on Amazon, it would be pretty…

    Karon Thackston/ Marketing Words Blog- 14 readers -
  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … By David Cohen on Jan. 23, 2015 - 5:00 PM Facebook will hold its fourth-quarter and full-year-2014 earnings call Wednesday after market close, and digital marketing agency 3Q Digital examined year-over-year advertising trends for the period. 3Q Digital analyzed more than 1 billion impressions during the fourth quarter of 2014 and found…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Facebook Groups: Facebook’s Newest Stand-Alone App

    … Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its…

    David Cohen/ AllFacebookin Social- 6 readers -
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