Fourth Quarter

  • Spending on Social Advertising Is On the Rise (Report)

    … Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising…

    AllTwitterin Social Mobile Facebook- 26 readers -
  • Facebook to Reveal Q4, Full-Year-2016 Financial Results Feb. 1

    … Facebook will release its financial results for the fourth quarter of 2016 and the full year after market close Wednesday, Feb. 1. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 22 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post. Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call…

    David Cohen/ AllTwitterin Facebook- 21 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    …-year. Clicks also more than doubled year-over-year, up 113.9 percent in the fourth quarter of 2015. Cost per thousand impressions (CPMs) were up 10.4 percent quarter-over-quarter and 26.8 percent year-over-year. Marketers’ tactics worked, however, as impressions were also up 33.1 percent compared with the third quarter of 2015 and 79.8 percent…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Facebook to Reveal Q4, Full-Year-2015 Earnings Jan. 27

    … Facebook will release its financial results for the fourth quarter of 2015 and the full year after market close Wednesday, Jan. 27. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Fourth Quarter Ramp Up: Tapping Into the Amazon Toy Goldmine

    … Q4? JESSICA: That is a great point. The toy category is semi-restricted during the holidays. But it’s not as bad as it sounds! Amazon restricts newer sellers from being able to sell Merchant Fulfilled during the holidays, but the restriction does not affect selling toys using FBA. Honestly, if you are JUST starting on Amazon, it would be pretty…

    Karon Thackston/ Marketing Words Blog- 18 readers -
  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … By David Cohen on Jan. 23, 2015 - 5:00 PM Facebook will hold its fourth-quarter and full-year-2014 earnings call Wednesday after market close, and digital marketing agency 3Q Digital examined year-over-year advertising trends for the period. 3Q Digital analyzed more than 1 billion impressions during the fourth quarter of 2014 and found…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
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