Fourth Quarter

    • Spending on Social Advertising Is On the Rise (Report)

      Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising spending.

      AllTwitterin Social Mobile Facebook- 18 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … in ad revenue, 80 percent of which was from mobile. The main benefits of advertising on Facebook are its massive reach of more than 1.5 billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. So it’s no surprise that brands have been turning to the social…

    Inside Facebookin Mobile Facebook- 14 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post. Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … was able to remain efficient despite the heavier ad volume. Other 4C Facebook findings for the fourth quarter of 2015 included: Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015. CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Facebook to Reveal Q4, Full-Year-2015 Earnings Jan. 27

    … Facebook will release its financial results for the fourth quarter of 2015 and the full year after market close Wednesday, Jan. 27. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllFacebookin Social Facebook- 6 readers -
  • Fourth Quarter Ramp Up: Tapping Into the Amazon Toy Goldmine

    … Have you looked at a calendar lately? It’s almost October and that means ecomm & Amazon sellers are scrambling to get their products, pricing and sales strategies in place so they can capitalize on the major profits that come rolling in during November and December. Toys are always a huge seller during the holiday season for obvious…

    Karon Thackston/ Marketing Words Blog- 15 readers -
  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … By David Cohen on Jan. 23, 2015 - 5:00 PM Facebook will hold its fourth-quarter and full-year-2014 earnings call Wednesday after market close, and digital marketing agency 3Q Digital examined year-over-year advertising trends for the period. 3Q Digital analyzed more than 1 billion impressions during the fourth quarter of 2014 and found…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Facebook Groups: Facebook’s Newest Stand-Alone App

    … Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its…

    David Cohen/ AllFacebookin Social- 9 readers -
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