Fourth-Quarter Earnings Call

  • Facebook to Reveal Q4, Full-Year-2016 Financial Results Feb. 1

    … Facebook will release its financial results for the fourth quarter of 2016 and the full year after market close Wednesday, Feb. 1. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • Facebook to Reveal Q4, Full-Year-2015 Earnings Jan. 27

    … Facebook will release its financial results for the fourth quarter of 2015 and the full year after market close Wednesday, Jan. 27. The company will host a conference call to discuss the results at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations page, along with the related press release, financial tables…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … that: Click-through rates rose 364 percent year-over-year, due to factors including more advanced creative testing and greater adoption of Facebook’s custom audiences ad-targeting options. Costs per click rose 35 percent year-over-year. Looking specifically at the retail industry, CTRs rose 392 percent and cost per thousand impressions (CPMs) tripled…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
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