Fourth Wall

The fourth wall is the imaginary "wall" at the front of the stage in a traditional three-walled box set in a proscenium theatre, through which the audience sees the action in the world of the play. The idea of the fourth wall was made explicit by philosopher and critic Denis Diderot and spread in 19th-century theatre with the advent of theatrical realism, which extended the idea to the imaginary boundary between any fictional work and its audience.
Posts about Fourth Wall
  • Do You Know the New Rules of Visual Commerce?

    … type. The products used in the video are displayed in the shopping panes to the right of the video content for easy purchase. The combination of the helpful video content and the interactive merchandising proved effective in upselling and cross-selling by promoting the products as best when used together. That combination drove an 18% increase…

    MarketingProfs- 3 readers -
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