Fourth Wall

The fourth wall is the imaginary "wall" at the front of the stage in a traditional three-walled box set in a proscenium theatre, through which the audience sees the action in the world of the play. The idea of the fourth wall was made explicit by philosopher and critic Denis Diderot and spread in 19th-century theatre with the advent of theatrical realism, which extended the idea to the imaginary boundary between any fictional work and its audience.
Posts about Fourth Wall
  • Do You Know the New Rules of Visual Commerce?

    … Visitors to Amazon.com on April 14 saw something they hadn't seen before. After the Amazon homepage loaded, a model in a spring dress strode across the screen. She turned and smiled directly at the viewer before gesturing at the "Spring Dresses" promo and walking off the page. That one moment changed the rules of online visual merchandising…

    MarketingProfs- 6 readers -
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