Fourth Wall

The fourth wall is the imaginary "wall" at the front of the stage in a traditional three-walled box set in a proscenium theatre, through which the audience sees the action in the world of the play. The idea of the fourth wall was made explicit by philosopher and critic Denis Diderot and spread in 19th-century theatre with the advent of theatrical realism, which extended the idea to the imaginary boundary between any fictional work and its audience.
Posts about Fourth Wall
  • Do You Know the New Rules of Visual Commerce?

    …. Bring the experience to the customer like Kerastase does. Think visual at every step of the way like Lenovo does. And remember that the new rules of visual commerce are still being written. So, push your team members to think about experience, rather than content or technology. More than likely, they will add to the rulebook. …

    MarketingProfs- 4 readers -
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