Fractl

  • Study: How valuable is it to have keywords in your domain URL?

    … for a particular keyword, it’s no good if no-one clicks through to your site. What about Exact Match Domains? Exact Match Domains (EMDs) – when the domain of a site exactly matches the keyword that you want to target – can also be a means of ranking well for your keyword, but use them wisely. Most brands will derive their domain from the name of their brand…

    Search Engine Watchin SEO How To's- 26 readers -
  • More Competition Means Fewer Shares All Around (Report)

    … Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web. As has been the case for many years…

    AllTwitterin Social Facebook Twitter- 16 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … of people said they preferred to share something because it was useful. Women are more likely to share content to elicit an emotional response, where men are more motivated to share content to persuade their friends. Both men and women like to share content to inform their Facebook friends about issues they feel are important. The percentage…

    AllTwitterin Facebook- 25 readers -
  • 7 Social Branding Dos and Don’ts

    … According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that 79 percent of people will recommend brands they follow. With more than 2.3…

    AllTwitterin Social Twitter- 25 readers -
  • Report: Love Is the Most Popular Facebook Reaction

    … The ability to interact with Facebook posts had remained static for a long time. Like, share, comment, ignore and report were pretty much the only ways to make your feelings known. Facebook Reactions offered users another way to express themselves, and results have been mixed. Content marketing agency Fractl looked at the top three posts…

    AllFacebookin Social Facebook- 22 readers -
  • Content Marketing vs. Native Advertising: Which is More Effective on Social?

    … Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers and discovered that not only does content marketing has a greater overall return on investment. It’s important…

    AllTwitterin Social Content- 35 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    … sources. You must put it into a context that your key audience understands. Here are 3 key factors. Headline. Upworthy believes in cranking out 25 test headlines. Include a curiosity gap that forces people to keep reading. According to TrackMaven: While most titles contained 40 characters, social shares peaked at 60-character titles. Photo…

    Heidi Cohen/ Heidi Cohenin Social Content- 19 readers -
  • Why a Content Strategy Specific to Your Vertical is Crucial

    … the most shares on every platform. It’s important to understand how social goals support the bigger picture of your marketing plan and then optimize your strategy to reach those benchmarks. With this in mind, BuzzStream and Fractl recently collaborated to research content strategies and social outcomes. By analyzing 220 websites from high- and low…

    Kelsey Libert/ Relevancein Social Content Twitter- 40 readers -
  • 27 Super Easy Tactics To Boost Your Twitter Strategy

    …Twitter Tactics 201 Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 24 readers -
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