Fractl

  • Study: How valuable is it to have keywords in your domain URL?

    … stated in a Google Webmaster Central office hours hangout that keywords in URLs are a “really small ranking factor”. But small can still make a difference in the grand scheme of things, and there are also compelling reasons from a usability standpoint to include keywords where they are relevant. A new study by Fractl, whose findings were shared…

    Search Engine Watchin SEO How To's- 38 readers -
  • More Competition Means Fewer Shares All Around (Report)

    … Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web. As has been the case for many years…

    AllTwitterin Social Facebook Twitter- 16 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … of people said they preferred to share something because it was useful. Women are more likely to share content to elicit an emotional response, where men are more motivated to share content to persuade their friends. Both men and women like to share content to inform their Facebook friends about issues they feel are important. The percentage…

    AllTwitterin Facebook- 26 readers -
  • 7 Social Branding Dos and Don’ts

    … yourself. However, too much self-promotion can do more harm than good. According to a study by BuzzStream and Fractl, 45 percent of people will unfollow a brand on social media due to excessive self-promotion. It goes without saying, too, that you should be careful about automating your social media efforts in an attempt to get more people…

    AllTwitterin Social Twitter- 27 readers -
  • Report: Love Is the Most Popular Facebook Reaction

    … The ability to interact with Facebook posts had remained static for a long time. Like, share, comment, ignore and report were pretty much the only ways to make your feelings known. Facebook Reactions offered users another way to express themselves, and results have been mixed. Content marketing agency Fractl looked at the top three posts…

    AllFacebookin Social Facebook- 22 readers -
  • Content Marketing vs. Native Advertising: Which is More Effective on Social?

    … Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers and discovered that not only does content marketing has a greater overall return on investment. It’s important…

    AllTwitterin Social Content- 35 readers -
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