Fractl

    • Study: How valuable is it to have keywords in your domain URL?

      There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. More recently, Webmaster Trends Analyst John Mueller stated in a Google Webmaster Centra ...

      Search Engine Watchin SEO How To's- 19 readers -
  • More Competition Means Fewer Shares All Around (Report)

    … Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web. As has been the case for many years…

    AllTwitterin Social Facebook Twitter- 14 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … of people who share more than once a day is pretty small. However, those who do share four times per day or more are 43 percent more likely to court controversy and 90 percent less likely to avoid political content. Overall, 52 percent of the respondents said they avoid sharing “hot-button” content. Check out the full report for more data on how carefully people curate the content they share and how image plays into what people share. Image on homepage courtesy of Alexey Boldin/Shutterstock. …

    AllTwitterin Facebook- 24 readers -
  • 7 Social Branding Dos and Don’ts

    … billion active social media users, social branding is a growing trend that your brand must learn to understand. The key to effective social branding, though, goes beyond simply creating accounts on social media and “interacting.” There are things you have to do, and there are things you mustn’t do. Thankfully, there’s ample research to show us what…

    AllTwitterin Social Twitter- 23 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    … political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational. Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh. Image on homepage courtesy of Shutterstock. …

    AllFacebookin Social Content Facebook- 16 readers -
  • Report: Love Is the Most Popular Facebook Reaction

    …, as ranked by Reactions, from CNN, Fox News, The Huffington Post, The New York Times, USA Today and The Wall Street Journal to illustrate how the new options are being used to react to news content in Facebook feeds. The most popular Reaction was Love, which encompassed 54 percent of all non-like Reactions during the observation period. The standard…

    AllFacebookin Social Facebook- 20 readers -
  • Content Marketing vs. Native Advertising: Which is More Effective on Social?

    … Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers and discovered that not only does content marketing has a greater overall return on investment. It’s important…

    AllTwitterin Social Content- 35 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    … sources. You must put it into a context that your key audience understands. Here are 3 key factors. Headline. Upworthy believes in cranking out 25 test headlines. Include a curiosity gap that forces people to keep reading. According to TrackMaven: While most titles contained 40 characters, social shares peaked at 60-character titles. Photo…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • Why a Content Strategy Specific to Your Vertical is Crucial

    … for the potential of their target vertical in order to set realistic social media benchmarks. The resulting approach to content design and promotion should be scaled appropriately. To break through the noise and earn placements and social shares in competitive verticals, content must be especially high-quality and bring value to the publishers and audience…

    Kelsey Libert/ Relevancein Social Content Twitter- 35 readers -
  • 27 Super Easy Tactics To Boost Your Twitter Strategy

    …Twitter Tactics 201 Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 22 readers -
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