Fractl

  • More Competition Means Fewer Shares All Around (Report)

    … Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web. As has been the case for many years…

    AllTwitterin Social Facebook Twitter- 12 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … of people said they preferred to share something because it was useful. Women are more likely to share content to elicit an emotional response, where men are more motivated to share content to persuade their friends. Both men and women like to share content to inform their Facebook friends about issues they feel are important. The percentage…

    AllTwitterin Facebook- 24 readers -
  • 7 Social Branding Dos and Don’ts

    …. Delayed or clumsy response is enough to kill your brand. A notable example of a brand at the receiving end of the consequences of delayed social response is British Airways. After losing the luggage of Hassan Syed’s father–a British Airways customer–Syed created a social media campaign to create awareness about the airline’s lack of responsiveness…

    AllTwitterin Social Twitter- 23 readers -
  • Report: Love Is the Most Popular Facebook Reaction

    … The ability to interact with Facebook posts had remained static for a long time. Like, share, comment, ignore and report were pretty much the only ways to make your feelings known. Facebook Reactions offered users another way to express themselves, and results have been mixed. Content marketing agency Fractl looked at the top three posts…

    AllFacebookin Social Facebook- 20 readers -
  • Content Marketing vs. Native Advertising: Which is More Effective on Social?

    … Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers and discovered that not only does content marketing has a greater overall return on investment. It’s important…

    AllTwitterin Social Content- 32 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    …Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • Why a Content Strategy Specific to Your Vertical is Crucial

    … and visualizations are a must for campaigns intended to earn shares on Pinterest, while insightful analyses are more often circulated on LinkedIn. Planning content for success across multiple channels will also ensure that your message isn’t lost in an algorithm change on a single network.One final factor to consider in your content strategy: timing. Our…

    Kelsey Libert/ Relevancein Social Content Twitter- 31 readers -
  • 27 Super Easy Tactics To Boost Your Twitter Strategy

    …Twitter Tactics 201 Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 22 readers -
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