Fractl

  • More Competition Means Fewer Shares All Around (Report)

    … Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web. As has been the case for many years…

    AllTwitterin Social Facebook Twitter- 9 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … what people share on Facebook? Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about. Only 11 percent…

    AllTwitterin Facebook- 22 readers -
  • 7 Social Branding Dos and Don’ts

    … to do was create a video application and post it online. The public then voted for the best videos. A whopping 35,000-plus video apps were created, resulting in more than $368 million in earned media coverage and 55 million page views. As you can guess, many more people instantly became aware of the Tourism Queensland brand. It will be difficult…

    AllTwitterin Social Twitter- 21 readers -
  • Report: Love Is the Most Popular Facebook Reaction

    …, as ranked by Reactions, from CNN, Fox News, The Huffington Post, The New York Times, USA Today and The Wall Street Journal to illustrate how the new options are being used to react to news content in Facebook feeds. The most popular Reaction was Love, which encompassed 54 percent of all non-like Reactions during the observation period. The standard…

    AllFacebookin Social Facebook- 17 readers -
  • Content Marketing vs. Native Advertising: Which is More Effective on Social?

    … Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers and discovered that not only does content marketing has a greater overall return on investment. It’s important…

    AllTwitterin Social Content- 31 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    …Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social…

    Heidi Cohen/ Heidi Cohenin Social Content- 12 readers -
  • Why a Content Strategy Specific to Your Vertical is Crucial

    … the most shares on every platform. It’s important to understand how social goals support the bigger picture of your marketing plan and then optimize your strategy to reach those benchmarks. With this in mind, BuzzStream and Fractl recently collaborated to research content strategies and social outcomes. By analyzing 220 websites from high- and low…

    Kelsey Libert/ Relevancein Social Content Twitter- 26 readers -
  • 27 Super Easy Tactics To Boost Your Twitter Strategy

    …Twitter Tactics 201 Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 21 readers -
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