Fractl

  • More Competition Means Fewer Shares All Around (Report)

    … primarily news sources, from traditional sources like The New York Times and The Washington Post, to newer publishers with highly shareable content like The Huffington Post and BuzzFeed. Total share numbers per publisher are down compared to two years ago, but this is because more publishers are competing for the attention of social users with highly shareable content. For more detailed analysis, check out the full report. …

    AllTwitterin Social Facebook Twitter- 10 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … of people said they preferred to share something because it was useful. Women are more likely to share content to elicit an emotional response, where men are more motivated to share content to persuade their friends. Both men and women like to share content to inform their Facebook friends about issues they feel are important. The percentage…

    AllTwitterin Facebook- 23 readers -
  • 7 Social Branding Dos and Don’ts

    … to end this list without including the popular Coca-Cola “Share a Coke” campaign. The company printed customers’ names on bottle labels and then asked them to share pictures of their personalized Coca-Cola bottles on social media. The result was massive social media interaction and engagement, as well as a 2 percent increase in U.S. sales for Coca…

    AllTwitterin Social Twitter- 21 readers -
  • Report: Love Is the Most Popular Facebook Reaction

    …, as ranked by Reactions, from CNN, Fox News, The Huffington Post, The New York Times, USA Today and The Wall Street Journal to illustrate how the new options are being used to react to news content in Facebook feeds. The most popular Reaction was Love, which encompassed 54 percent of all non-like Reactions during the observation period. The standard…

    AllFacebookin Social Facebook- 19 readers -
  • Content Marketing vs. Native Advertising: Which is More Effective on Social?

    … Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers and discovered that not only does content marketing has a greater overall return on investment. It’s important…

    AllTwitterin Social Content- 31 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    …Viral Social Shares: 3 Secrets To Boost Content Shareability Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social…

    Heidi Cohen/ Heidi Cohenin Social Content- 14 readers -
  • Why a Content Strategy Specific to Your Vertical is Crucial

    … Content Marketing, Content Promotion, Earned Media, Media Relations, Owned Media, Shared Media Web traffic from social media is quickly catching up to – and by some claims, surpassing – traffic from search engines. This makes both your SEO and SMM strategies integral to reaching your customers, but that doesn’t necessarily mean trying to earn…

    Kelsey Libert/ Relevancein Social Content Twitter- 28 readers -
  • 27 Super Easy Tactics To Boost Your Twitter Strategy

    …Twitter Tactics 201 Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 22 readers -
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