• More Competition Means Fewer Shares All Around (Report)

    … Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web. As has been the case for many years…

    AllTwitterin Social Facebook Twitter- 7 readers -
  • What Motivates People to Share on Facebook? (Infographics)

    … what people share on Facebook? Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about. Only 11 percent…

    AllTwitterin Facebook- 21 readers -
  • 7 Social Branding Dos and Don’ts

    … yourself. However, too much self-promotion can do more harm than good. According to a study by BuzzStream and Fractl, 45 percent of people will unfollow a brand on social media due to excessive self-promotion. It goes without saying, too, that you should be careful about automating your social media efforts in an attempt to get more people…

    AllTwitterin Social Twitter- 19 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    … political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational. Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh. Image on homepage courtesy of Shutterstock. …

    AllFacebookin Social Content Facebook- 14 readers -
  • Report: Love Is the Most Popular Facebook Reaction

    … The ability to interact with Facebook posts had remained static for a long time. Like, share, comment, ignore and report were pretty much the only ways to make your feelings known. Facebook Reactions offered users another way to express themselves, and results have been mixed. Content marketing agency Fractl looked at the top three posts…

    AllFacebookin Social Facebook- 15 readers -
  • Content Marketing vs. Native Advertising: Which is More Effective on Social?

    … Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers and discovered that not only does content marketing has a greater overall return on investment. It’s important…

    AllTwitterin Social Content- 30 readers -
  • Can You Create Content To Attract Maximum Viral Social Shares?

    … sources. You must put it into a context that your key audience understands. Here are 3 key factors. Headline. Upworthy believes in cranking out 25 test headlines. Include a curiosity gap that forces people to keep reading. According to TrackMaven: While most titles contained 40 characters, social shares peaked at 60-character titles. Photo…

    Heidi Cohen/ Heidi Cohenin Social Content- 9 readers -
  • Why a Content Strategy Specific to Your Vertical is Crucial

    … for the potential of their target vertical in order to set realistic social media benchmarks. The resulting approach to content design and promotion should be scaled appropriately. To break through the noise and earn placements and social shares in competitive verticals, content must be especially high-quality and bring value to the publishers and audience…

    Kelsey Libert/ Relevancein Social Content Twitter- 21 readers -
  • 27 Super Easy Tactics To Boost Your Twitter Strategy

    …Twitter Tactics 201 Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 20 readers -
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