• Leveraging Local Content Marketing for a Franchise

    … with, especially at the local level. Combining Franchisor & Franchisee Efforts As a franchisee, you’ve bought in to a larger brand name, and in exchange for great brand recognition and high ROI, you need to adhere to fairly stringent branding standards. But that doesn’t mean franchisees are exempt from content marketing. If anything, franchisees should…

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