Franchisee

  • Leveraging Local Content Marketing for a Franchise

    … with, especially at the local level. Combining Franchisor & Franchisee Efforts As a franchisee, you’ve bought in to a larger brand name, and in exchange for great brand recognition and high ROI, you need to adhere to fairly stringent branding standards. But that doesn’t mean franchisees are exempt from content marketing. If anything, franchisees should…

    Relevancein Content- 8 readers -
  • How To Handle Email Marketing For Franchise Brands

    More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, deal with a number of different types of — single location, multi-location, multi-state, small corporations, partnerships, solely owned, highly sophisticated, unsophisticated, etc. Fragmentation is more the rule than the exception, so clear and consistent messaging, while ...

    Cara Olson/ Marketing Land- 10 readers -
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