• Leveraging Local Content Marketing for a Franchise

    … Did you know that one out of every 12 businesses in the United States is a franchise? Even with the support of the franchisor, you can’t just assume that brand recognition will award you the customer base you need. Whether a business is independently owned or part of a larger corporate conglomerate, there’s fierce competition to contend…

    Relevancein Content- 16 readers -
  • How To Handle Email Marketing For Franchise Brands

    … and consistent messaging, while hugely important to the overall brand, is a significant ongoing challenge. The appropriate application of technology to business needs allows templates and content to be developed at the corporate-level and then either pushed down to the franchise level for independent sending, or transparently sent from the parent…

    Cara Olson/ Marketing Landin EMail- 12 readers -
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