• Leveraging Local Content Marketing for a Franchise

    … with, especially at the local level. Combining Franchisor & Franchisee Efforts As a franchisee, you’ve bought in to a larger brand name, and in exchange for great brand recognition and high ROI, you need to adhere to fairly stringent branding standards. But that doesn’t mean franchisees are exempt from content marketing. If anything, franchisees should…

    Relevancein Content- 7 readers -
  • How To Handle Email Marketing For Franchise Brands

    … their promotions in addition to tracking their purchase frequency. If you have a loyalty program, you may already be able to track purchase data. Email is a great way to communicate loyalty data to the customers. Include dynamic content to notify subscribers of point balances, rewards attained, expiration notices or progress toward the next reward. These…

    Cara Olson/ Marketing Landin EMail- 9 readers -
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