Francis Trapp

  • The Impact of Instagram Stories on Influencer Marketing

    … it in among the broader context of Instagram? When curation meets authenticity The biggest impact of adding Stories to Instagram is that it will add depth. With a simple update of the application, influencers can now provide a glimpse into the life behind the photos and curated videos. They can share a more unfiltered view into their lives directly…

    Inside Facebook- 19 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … of demonstrating ROI “We paid $300,000 for a few photographs because the CEO’s kid liked someone.” “Too much” is a relative term and impossible to discuss without considering the value influencers bring. Determining that value relies on metrics. As costs increase, it becomes more important to have reliable metrics. When you are spending $300,000, you want…

    AllFacebookin Social How To's- 17 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 13 readers -
  • How Automation Is Making Influencer Marketing Easier

    … to communicate, but also provide robust analytics and measurement tools. And it appears that’s where we are heading. Although it’s undeniable that an integrated software-as-a-service platform for influencer marketing solves a lot of key problems for brands, just like most tools, they are only as effective as the hands they are in. Tools will help…

    Inside Facebookin Social How To's SaaS- 12 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 20 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … will need a mixture of organic, influencer marketing and paid advertising to get great results. Now is the time to start thinking about your Instagram strategy so you can be ready when the change rolls out more broadly. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    AllTwitterin Facebook- 22 readers -
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