Francis Trapp

  • The Impact of Instagram Stories on Influencer Marketing

    … much everything people love about Snapchat’s feature of the same name. When confronted with claims of copying, management teams are usually vague and evasive. But in a surprisingly honest interview with TechCrunch, Instagram CEO Kevin Systrom gave Snapchat “all the credit” for the idea: This isn’t about who invented something. This is about a format…

    Inside Facebook- 23 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    …, marketers that implemented influencer marketing campaigns earned an average of $6.85 in media value for every $1 they spent on paid media. And 81 percent of marketers say influencer marketing is effective. But as the price tag continues to climb, it becomes more and more important to justify the cost. Metrics matter: The importance…

    AllFacebookin Social How To's- 17 readers -
  • How Automation Is Making Influencer Marketing Easier

    … to communicate, but also provide robust analytics and measurement tools. And it appears that’s where we are heading. Although it’s undeniable that an integrated software-as-a-service platform for influencer marketing solves a lot of key problems for brands, just like most tools, they are only as effective as the hands they are in. Tools will help…

    Inside Facebookin Social How To's SaaS- 13 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 22 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … will need a mixture of organic, influencer marketing and paid advertising to get great results. Now is the time to start thinking about your Instagram strategy so you can be ready when the change rolls out more broadly. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    AllTwitterin Facebook- 23 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic