Francis Trapp

  • The Impact of Instagram Stories on Influencer Marketing

    … with their existing fan bases–fans who have been with them throughout their Instagram journey; fans who enjoy their more curated photo and video content. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebook- 28 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 14 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 24 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … will need a mixture of organic, influencer marketing and paid advertising to get great results. Now is the time to start thinking about your Instagram strategy so you can be ready when the change rolls out more broadly. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    AllTwitterin Facebook- 23 readers -