Francis Trapp

  • The Impact of Instagram Stories on Influencer Marketing

    … with their existing fan bases–fans who have been with them throughout their Instagram journey; fans who enjoy their more curated photo and video content. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebook- 17 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … of demonstrating ROI “We paid $300,000 for a few photographs because the CEO’s kid liked someone.” “Too much” is a relative term and impossible to discuss without considering the value influencers bring. Determining that value relies on metrics. As costs increase, it becomes more important to have reliable metrics. When you are spending $300,000, you want…

    AllFacebookin Social How To's- 17 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 13 readers -
  • How Automation Is Making Influencer Marketing Easier

    … to communicate, but also provide robust analytics and measurement tools. And it appears that’s where we are heading. Although it’s undeniable that an integrated software-as-a-service platform for influencer marketing solves a lot of key problems for brands, just like most tools, they are only as effective as the hands they are in. Tools will help…

    Inside Facebookin Social How To's SaaS- 8 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … predictions for the longer-term changes, but all the way back in 2014, a report outlined the circumstances that would lead to this change in the first place. Is the party over? In a 2014 Forrester Research report titled, “Use Instagram Now,” Nate Elliott, vice president and principal analyst of Forrester, laid down the facts in no uncertain terms…

    Inside Facebookin Facebook Twitter- 17 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … will need a mixture of organic, influencer marketing and paid advertising to get great results. Now is the time to start thinking about your Instagram strategy so you can be ready when the change rolls out more broadly. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    AllTwitterin Facebook- 20 readers -
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