Francis Trapp

  • The Impact of Instagram Stories on Influencer Marketing

    … with their existing fan bases–fans who have been with them throughout their Instagram journey; fans who enjoy their more curated photo and video content. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebook- 22 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … Influencer marketing has come a long way. Big-name influencers are demanding big dollars, and if a recent “confessions” article in Digiday is anything to go by, not everyone is happy about it. From getting paid too much to being chosen simply based on the recommendation of the CEO’s child, it raised some interesting questions…

    AllFacebookin Social How To's- 17 readers -
  • How Automation Is Making Influencer Marketing Easier

    … Influencer marketing has come a long way since its inception. In the early days, it was still relatively unproven, and brands were mostly hesitant to invest in influencer-driven campaigns–partly because they weren’t convinced of the value, but also because it was hard. Setting up and managing influencer campaigns could be labor-intensive and time…

    Inside Facebookin Social How To's SaaS- 12 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 22 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … will need a mixture of organic, influencer marketing and paid advertising to get great results. Now is the time to start thinking about your Instagram strategy so you can be ready when the change rolls out more broadly. Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    AllTwitterin Facebook- 22 readers -
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