Francis Trapp

  • The Impact of Instagram Stories on Influencer Marketing

    … it in among the broader context of Instagram? When curation meets authenticity The biggest impact of adding Stories to Instagram is that it will add depth. With a simple update of the application, influencers can now provide a glimpse into the life behind the photos and curated videos. They can share a more unfiltered view into their lives directly…

    Inside Facebook- 28 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … that influencers can be paid hundreds of thousands of dollars just to “take some photos.” Brands are forking out serious cash to access influencers’ audiences, who may otherwise be resistant to their advertising. And those payments have continued to rise each year as brands recognize the effectiveness of influencer marketing. In fact according to SocialPR Chat…

    AllFacebookin Social How To's- 19 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 14 readers -
  • Algorithms and Advertising: The Real Impact of Instagram’s Changes

    … really want—high-quality, relevant content. It will require a greater investment of time, energy and money. Integrating paid advertising into your Instagram strategy will gradually become a necessity. And although the party of organic reach isn’t over just yet, the lights are on, the music has been turned down and the cops are on their way: Best to start planning ahead now! Francis Trapp is CEO of Brandnew IO, a platform for global influencer marketing. …

    Inside Facebookin Facebook Twitter- 23 readers -
  • 6 Ways the Changes in Instagram’s Feed Will Impact Brands

    … is designed to ensure that users see more of what they care about and less of what they don’t. It seems like a logical step to deal with the platform’s growth, but not everyone is happy. More than 190,000 people have signed a Change.org petition to “Keep Instagram Chronological.” They fear that the changes will negatively impact the reach of small…

    AllTwitterin Facebook- 23 readers -
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