Frank Fumarola

  • Pinterest Adds Retargeting Options for Pins, Websites

    … added: Now it’s also possible to create audiences from the data associated with actions people take on your site. If someone browsed a category on your site or made a purchase over a specific amount, it’s easier for you to show them the Promoted Pins they’ll find relevant. For example, you could identify people who’ve viewed the outdoor furniture…

    David Cohen/ AllFacebookin Social Retargeting- 13 readers -
  • Pinterest Debuts Engagement Retargeting, Enhances Visitor Retargeting

    Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday. The social network announced the debut of engagement retargeting, improvements to visitor retargeting and the renaming of lookalikes to actalikes. Product manager Frank Fumarola announced in a blog post that all of the new features are avail ...

    David Cohen/ Inside Facebook- 16 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest in a consideration mindset. By matching a partner’s’ customer list (hashed email addresses or mobile ad IDs) with our own user database, we can create a targetable audience for them to reach their customers on Pinterest. (Previously available through Marketing Developer Partners; now also available in Ads Manager.) Visitor targeting: Allows…

    David Cohen/ AllFacebookin Social Retargeting- 10 readers -
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