Frank Fumarola

  • Pinterest Adds Retargeting Options for Pins, Websites

    … added: Now it’s also possible to create audiences from the data associated with actions people take on your site. If someone browsed a category on your site or made a purchase over a specific amount, it’s easier for you to show them the Promoted Pins they’ll find relevant. For example, you could identify people who’ve viewed the outdoor furniture…

    David Cohen/ AllFacebookin Social Retargeting- 11 readers -
  • Pinterest Expands Ad-Targeting Options

    …. The businesses we’ve worked with to test these targeting options have already seen dramatic results. For some, visitor retargeting increased click-through rates by three times. For others, lookalike targeting increased CTRs as much as 63 percent and boosted reach up to 30 times. Readers: What are your initial thoughts on Pinterest’s new ad-targeting options? …

    David Cohen/ AllFacebookin Social Retargeting- 8 readers -
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