Franklin Templeton

  • The Secret to Being a CMO for Almost a Decade

    …? I think that’s anywhere. It’s what I advocate. I’ve heard, in the early days at Amazon, they released their first shopping carts and were placing the icon of the shopping carts in the upper-left corner. They did an experiment, and they found a 1 percent lift by the upper right versus the upper left, and they went with that. I say, why keep…

    The Content Strategist- 10 readers -
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