Fraud Detection

  • Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

    … continue delivering high-quality supply and confidence to buyers. Forensiq leverages machine learning, JavaScript tag analytics and Internet-protocol analysis, among other proactive measures, to detect even the most mature fraud techniques. Forensiq’s technology complements MoPub’s three-pronged approach to supply quality, which leverages internal…

    David Cohen/ AllTwitterin Social Twitter- 16 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    … Accountability Group. Samuel Scott, director of marketing and communications at Logz.io, has some suggestions for marketers, including demanding full disclosure from advertising partners and abandoning cost-per-impression campaigns until the market becomes more honest. Scott recommended using ad-fraud-detection software, blocking countries known…

    AllTwitterin Display- 29 readers -
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