Freckle Iot

  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 12 readers -
  • Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Acquisio Adds Former HubSpot CRO to Board…

    Geoff Michener/ Street Fight- 18 readers -
  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    … #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can…

    Stephanie Miles/ Street Fight- 12 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    … Late last year, ad network Juice Mobile spun off a separate company focused exclusively on beacons, and the internet of things. The idea was to create a large enough network of beacons to allow large brands to use their data to inform and measure mobile advertising in an accurate and scalable way. We caught up recently with Neil Sweeney…

    Street Fightin Mobile- 7 readers -
  • 9 Keys to Launching a Successful Beacon Program

    …. While some BLE beacon providers are saying their batteries could last as long as two years, the reality is one year may be the max lifetime and some providers are selling beacons that only last three months. Imagine being a big-box store like Walmart who needs to replace 153,000 beacon batteries annually, or maybe even quarterly? You’re talking…

    Stephanie Miles/ Street Fight- 16 readers -
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