Freckle Iot

  • With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

    … A new partnership between the technology vendors Freckle IoT and Tapad, announced this morning, could have major implications in the way international brands handle cross-device offline attribution. As of today, brands using Freckle’s offline attribution solutions will be able to take advantage of Tapad’s Device Graph for more granular…

    Stephanie Miles/ Street Fight- 14 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to Walmart.’” NinthDecimal separated its data platform from media in 2014, and Staas says the business now exists in four categories: audience data, brand activation, measurement and attribution, and insights and analytics. He says that these segmented datasets are now solving some of the industry’s biggest marketing challenges, such as associating…

    Street Fight- 14 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 28 readers -
  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … company again. Heading toward the other end of the size spectrum, mobile shopping app Ibotta also touts transparency – it’s one of their core values. Ibotta will likely have nearly 500 employees by the end of 2017, Alison Meadows, vice president of HR tells Street Fight in an email. Ibotta works to treat everyone as stakeholders, she writes…

    Street Fight- 28 readers -
  • Freckle IoT Inks Global Partnership with Cisco

    … for attribution, Freckle is directly tying opted-in consumers to store visits. The company uses data directly from smartphone handsets and marries it with brands’ global advertising campaigns to show whether specific advertising messages directly result in visits to a business. By connecting to sensors and beacons, including the Cisco Meraki network…

    Stephanie Miles/ Street Fight- 19 readers -
  • How New Location Data Tools Are Making Attribution a Reality

    …, continued investment in programmatic advertising technology and transactions will see programmatic’s share of total US digital video ad spending rise to 82.0% by 2018. Conclusion: The coupling of the adoption of mobile handsets with this shift to automated buying has resulted in the creation of a scalable in-store attribution platform the likes…

    Street Fightin How To's- 29 readers -
  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 15 readers -
  • Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

    … for Arby’s. *** Looking for a new job? Here are some openings! Freckle IoT is looking for a director of marketing to work out of the company’s NYC office. Yext has a bunch of positions open in NYC, London and elsewhere, including VP of ops and planning, director of agency development, and director of enterprise sales. Valpak is looking…

    Geoff Michener/ Street Fight- 24 readers -
  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    … #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can…

    Stephanie Miles/ Street Fight- 15 readers -