Freckle Iot

    • Predictions 2017: Attribution is Next

      This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72 billion—representing over 36% of t ...

      Street Fightin Mobile- 11 readers -
  • Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

    … and Human Resources at Northwestern Mutual. Yext Appoints Marketing Veteran as Advisor Bob Kraut has been appointed to Yext’s Board of Advisors. Kraut brings years of marketing, franchise, and retail experience to the company. Before joining Yext, Kraut was Global Chief Marketing Officer at Papa John’s and SVP of Brand Marketing and Advertising…

    Geoff Michener/ Street Fight- 16 readers -
  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    … #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can…

    Stephanie Miles/ Street Fight- 12 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    … Late last year, ad network Juice Mobile spun off a separate company focused exclusively on beacons, and the internet of things. The idea was to create a large enough network of beacons to allow large brands to use their data to inform and measure mobile advertising in an accurate and scalable way. We caught up recently with Neil Sweeney…

    Street Fightin Mobile- 7 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … their audience and product placement within a venue, marketers can utilize beacons to drive consumer movement within a physical location and enhance the path to purchase.” (Neil Sweeney, Freckle IoT) 9. Consider security. “Once you’ve decided to deploy beacons, it’s important to ensure your infrastructure is secure and protected. By their nature, beacons…

    Stephanie Miles/ Street Fight- 15 readers -
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