Freckle Iot

    • Attribution and Measurement  is Creating a Data Management Arms Race

      David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according to a March 2017 comScore study, not i ...

      Street Fight- 14 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … were indicated to be a high priority for budgeting, as well. Data-based software is offering individualized information about individual customers, and the locations those customers are in. In June, Snapchat acquired Placed, a six-year-old online-to-offline attribution software startup. That was another indication, Sweeney says, of how incredibly…

    Street Fightin Google Facebook- 26 readers -
  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … fixation on how you structure your team I think is an absolutely critical place for any business to start. You need everyone operating at 100%.” One slow-moving employee can sometimes become a catalyst for a company-wide bottleneck, he says. “Screening employees, making sure to get those right people in place, I think is maybe one of the most…

    Street Fight- 26 readers -
  • Freckle IoT Inks Global Partnership with Cisco

    … for attribution, Freckle is directly tying opted-in consumers to store visits. The company uses data directly from smartphone handsets and marries it with brands’ global advertising campaigns to show whether specific advertising messages directly result in visits to a business. By connecting to sensors and beacons, including the Cisco Meraki network…

    Stephanie Miles/ Street Fight- 19 readers -
  • How New Location Data Tools Are Making Attribution a Reality

    … The global advertising industry is a $500B-per-year market spanning mobile, OOH, television and countless other mediums and verticals. And while the underlying technology differs across these mediums, the goals of advertisers do not. The core objective of advertising is to influence a consumer to purchase a product. Whether it’s a bar of soap…

    Street Fightin How To's- 29 readers -
  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 15 readers -
  • Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Acquisio Adds Former HubSpot CRO to Board…

    Geoff Michener/ Street Fight- 24 readers -
  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    … #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can…

    Stephanie Miles/ Street Fight- 15 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    …, chief executive of both Juice Mobile and the spin off, Freckle IOT, to talk about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.” In an interview earlier this year, you argued that mobile is going advertising is a medium that’s going to be driven by activation.” Can you expand on what…

    Street Fightin Mobile- 14 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … their audience and product placement within a venue, marketers can utilize beacons to drive consumer movement within a physical location and enhance the path to purchase.” (Neil Sweeney, Freckle IoT) 9. Consider security. “Once you’ve decided to deploy beacons, it’s important to ensure your infrastructure is secure and protected. By their nature, beacons…

    Stephanie Miles/ Street Fight- 20 readers -