Freckle Iot

    • Structuring a Team and Creating Transparency in the Midst of Company Chaos

      Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. Embrace inherent chaos. Accept your position, wherever you are in the marketplace. Understand that your product will change over time, and help it happen. And several others – but one in particular that is perhaps the most important.

      Street Fight- 15 readers -
    • Freckle IoT Inks Global Partnership with Cisco

      Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.

      Stephanie Miles/ Street Fight- 16 readers -
  • How New Location Data Tools Are Making Attribution a Reality

    …) the next step is to prove it is effective (in-store attribution). Maybe then we can all agree to move on from “click-through-rate” entirely. Neil Sweeney is the founder and CEO of Freckle IoT, a first party data company that solves in store attribution for brands and agencies. …

    Street Fightin How To's- 27 readers -
  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 15 readers -
  • Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

    … and Human Resources at Northwestern Mutual. Yext Appoints Marketing Veteran as Advisor Bob Kraut has been appointed to Yext’s Board of Advisors. Kraut brings years of marketing, franchise, and retail experience to the company. Before joining Yext, Kraut was Global Chief Marketing Officer at Papa John’s and SVP of Brand Marketing and Advertising…

    Geoff Michener/ Street Fight- 24 readers -
  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    … #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can…

    Stephanie Miles/ Street Fight- 14 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    …, chief executive of both Juice Mobile and the spin off, Freckle IOT, to talk about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.” In an interview earlier this year, you argued that mobile is going advertising is a medium that’s going to be driven by activation.” Can you expand on what…

    Street Fightin Mobile- 13 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … their audience and product placement within a venue, marketers can utilize beacons to drive consumer movement within a physical location and enhance the path to purchase.” (Neil Sweeney, Freckle IoT) 9. Consider security. “Once you’ve decided to deploy beacons, it’s important to ensure your infrastructure is secure and protected. By their nature, beacons…

    Stephanie Miles/ Street Fight- 20 readers -
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