Freckle Iot

  • How New Location Data Tools Are Making Attribution a Reality

    … The global advertising industry is a $500B-per-year market spanning mobile, OOH, television and countless other mediums and verticals. And while the underlying technology differs across these mediums, the goals of advertisers do not. The core objective of advertising is to influence a consumer to purchase a product. Whether it’s a bar of soap…

    Street Fightin How To's- 24 readers -
  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 13 readers -
  • Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

    … InsideSales.com to join event startup SpinGo. Draper was brought on to the SpinGo team as Senior Director of Sales. The Utah based company has raised close to $10m in venture capital. Aggressive Hiring at SproutLoud SproutLoud has hired several key roles for their executive leadership team. The Florida based company hired David Spinola as Chief…

    Geoff Michener/ Street Fight- 23 readers -
  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    … #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can…

    Stephanie Miles/ Street Fight- 14 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    …, chief executive of both Juice Mobile and the spin off, Freckle IOT, to talk about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.” In an interview earlier this year, you argued that mobile is going advertising is a medium that’s going to be driven by activation.” Can you expand on what…

    Street Fightin Mobile- 9 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … their audience and product placement within a venue, marketers can utilize beacons to drive consumer movement within a physical location and enhance the path to purchase.” (Neil Sweeney, Freckle IoT) 9. Consider security. “Once you’ve decided to deploy beacons, it’s important to ensure your infrastructure is secure and protected. By their nature, beacons…

    Stephanie Miles/ Street Fight- 20 readers -
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