Freckle Iot

  • Attribution and Measurement  is Creating a Data Management Arms Race

    … online customer data with offline actions. Now, Staas says that location data is at the core of a merger between ad tech and marketing tech. “When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” Staas says. “They really want to be able to better understand…

    Street Fight- 14 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    …, they need attribution. This is the next stage.” For several years, marketing executives have used analytics to measure marketing campaign returns. Now, brands don’t just want their names in front of people – they want and they need measurable data about who sees their ads, how did they see them, how long did they look at them, and where was the ad…

    Street Fightin Google Facebook- 26 readers -
  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … fixation on how you structure your team I think is an absolutely critical place for any business to start. You need everyone operating at 100%.” One slow-moving employee can sometimes become a catalyst for a company-wide bottleneck, he says. “Screening employees, making sure to get those right people in place, I think is maybe one of the most…

    Street Fight- 28 readers -
  • Freckle IoT Inks Global Partnership with Cisco

    … Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program. “For a brand…

    Stephanie Miles/ Street Fight- 19 readers -
  • How New Location Data Tools Are Making Attribution a Reality

    …) the next step is to prove it is effective (in-store attribution). Maybe then we can all agree to move on from “click-through-rate” entirely. Neil Sweeney is the founder and CEO of Freckle IoT, a first party data company that solves in store attribution for brands and agencies. …

    Street Fightin How To's- 29 readers -
  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 15 readers -
  • Openings and New Hires at Acquisio, Cuebiq, Freckle IoT, SpinGo

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Acquisio Adds Former HubSpot CRO to Board…

    Geoff Michener/ Street Fight- 24 readers -
  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    … #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can…

    Stephanie Miles/ Street Fight- 15 readers -
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